The Importance of Domain Names: Why Your Website Needs the Perfect Web Address

In the ever-evolving world of the internet, a powerful digital footprint is essential for both individuals and businesses. And at the center of this digital empire, lies the cornerstone of every successful website - a well-chosen domain name. Join me as I delve into the significance of domain names and discuss why they matter for your website's success.

April 19th, 2023

Technology is Never Neutral

With the rise of AI-driven technology and its implications becoming a pressing concern, William Tenenbaum recently decided to sit down with Chat GPT for an enlightening conversation. From exploring domains, this burgeoning field of AI, all the way through examining ethical considerations - it was certainly a thought-provoking exchange!

February 22nd, 2023

DomainSherpa Recap: January 26, 2023: Down The Rabbit Hole, The Relaunch: AI & Tea Parties

Here is your DomainSherpa Recap if you didn't have the time to tune in, I've got you covered! 😎 In this special episode, the team is re-launching the Down The Rabbit Hole series with co-hosts JT & Jen Sale and they are joined by Drew and Shane in the relaunch of this tech-adjacent, digital asset, pop-culture, tangent-positive monthly podcast! Click, read and jump down the rabbit hole with us!

February 1st, 2023

New Years is a Time of Reflection, Even for Domain Names

As we ring in the new year, it's a proper time for reflection and reassessment. It's easy to get caught up in the hustle and bustle of the holidays, but it's important to take some time out to reflect on successes and failures as they all represent valuable lessons learned.

December 28th, 2022

DomainSherpa Recap: December 8, 2022: Adam Strong Finally Shows Up

Here is your DomainSherpa Recap if you didn't have the time to tune in, whether watching on the episode page at, via YouTube, or listening on the various Podcast platforms such as Apple and Spotify. I've got you covered! 😎 Producer and host Jonathan "JT" Tenenbaum and is joined by Shane Cultra, Ammar Kubba, and Adam Strong finally shows up!

December 10th, 2022

Domain Sherpa Recap - December 1, 2022: From Investors to Collectors

I love my career! 😀 I get to review, edit, and spread the love about domain names and DomainSherpa for a living. Recently, I started to think (😱 scary, I know) that not everybody has the luxury of time to watch or listen to each and every amazing episode. So "with that" 😉, here is your weekly DomainSherpa Recap if you didn't have time to tune in. I've got you covered! 😎

December 3rd, 2022

A Premium Domain is an Asset - Companies Can Cash in at Any Time

On the MediaOptions blog and through the DomainSherpa network, the benefits of operating on a premium domain name have been constantly extolled. One often overlooked bonus of owning and operating a business on a premium domain name is that the domain can retain its value. Sometimes, its value increases, too. In 2022, there have been four notable examples of companies that have built on premium .com domains but ultimately sold their valuable asset.

November 30th, 2022

Give Thanks for What You Have, Both Big and Small!

Thanksgiving is the ideal time to give thanks for all of the blessings that we have - both big and small. We can be thankful for good health and family, but let's not forget the little things too...

November 23rd, 2022

Carrot: The Perfect Example of a Crowded Brand Name

One of Media Options' Senior Broker Chris Zuiker's most loved brand stories is that of Carrot and I've heard Chris mentioned this domain several times on his podcast, and with good reason. It's a fantastic story of how a brand took it upon itself to reposition as the Carrot brand online. The story focuses on the real estate platform Carrot, which paid $575,000 to acquire the domain name. It was a significant investment for the business, but it made sense for several reasons and is an excellent example of how a company can stand out when using a popular brand name.

November 16th, 2022

On the Record:

Standing out from the crowd as an insurance platform in 2022 can be difficult to do, thanks to the abundance of insurtech startups that have formed in recent years. A surefire way to get your business noticed while also conveying trust and legitimacy is to operate on an ultra-premium, single-word .com domain. We've seen the likes of Lemonade (, Hippo (, and Root ( successfully offer insurtech products on ultra-premium domain names. Now, another company has joined those ranks following a rebrand that involved a domain name acquisition. In this edition of On the Record, James Iles interviewes John Loeber, the co-founder, and CEO of Limit, about his company's acquisition of the domain name and its subsequent rebrand from Apollo Brokers to Limit, operating on

November 9th, 2022

Domain Upgrade: 6 Domain Upgrades for September 2022

Despite rising inflation and economists warning of a deeper downturn, September continued to produce some important domain name deals, consisting of both domain upgrades and domain purchases for new brands. Static Media's acquisition of for a new travel site, for example, was agreed upon in September. Here, James Iles profiles six domain upgrades that were spotted in September 2022.

November 2nd, 2022

10 Companies That Rebranded to a Premium Domain

James Iles often focuses on companies that have upgraded to a premium domain name sometime after their launch. The typical upgrade path focuses around businesses starting on a middling domain name that either contains a suffix or prefix or uses an alternative extension. The business then switches to its exact-match .com down the line. There is, however, another category of premium domain buyer: a company that wants or needs to rebrand. Here, James looks at 10 companies that have acquired a premium domain during a rebrand and the possible reasons behind the name change.

October 26th, 2022

On The Record - A Serial Entrepreneur Using Multiple Premium Domains

There are relatively few entrepreneurs that really "get" premium domain names and the power they can bring to a company. Utah-based Wesley Eames is the founder of the genealogy service Trace, which operates on the ultra-premium domain. Eames has also created a family storytelling brand at and has raised millions of dollars in funding for his cremation service, In this On The Record, James Iles chats with Wesley about his ventures and why premium domain names are vital to his operation.

October 19th, 2022

Elon Musk's Love Affair With

Elon Musk and the domain name made headlines in September 2022 after the Tesla CEO revealed more about his plans for his proposed purchase of the social network Twitter. Regardless of whether Musk's acquisition of Twitter closes, and it seems like there are plenty of bumps in the road ahead, the multi=billionaire's love affair with the single-letter is undeniable. It's a story that started in the early days of the Internet and continues to this day.

October 12th, 2022

Domain Upgrade with James Iles: August 2022

In the domain name industry, August is usually a time when everything slows down. With key decision makers on vacation for the summer and less focused on business in general, sales statistics suggest that August is one of the worst months for domain deals to close. Despite this, dozens of companies secured valuable domain name upgrades. Here, James Iles listed nine that either happened or were discovered in August 2022 in this edition of Domain Upgrade.

October 5th, 2022

A Great Company Name Can Lift You Up - The Same Can Be Said for a Great Domain

Picking the right company name can positively impact a business's fortunes. There are countless examples of a brand's transformation following the acquisition of an ultra-premium domain. Here are five stories of how a great domain name has helped lift a company.

September 28th, 2022

On The Record:

According to statistics, the global CBD market is expected to grow from $3.67 billion in 2021 to $55.79 billion by 2028, thanks to increasing popularity and broader utilization. The industry is highly competitive, with dozens of ambitious brands launching every year to take advantage of the general adoption of CBD products. What does it take for a brand to stand out in the CBD sector? Well, a premium domain certainly helps. In this edition of On the Record, James Iles chats with Callum Sommerton, the CEO of Chill Brands, a leading CBD brand. In 2021, the company secured the domain name on a $1.6 million payment plan, which Chill Brands paid off mid-2022. Here, Callum and James discuss Chill Brands and the acquisition of the phenomenal domain name.

September 21st, 2022

The Statistics Behind Domain Upgrades

It has been established that domain name upgrades happen daily, with hundreds of companies worldwide choosing to improve their digital presence with a better domain name. While countless companies secure lower-value domain upgrades, in this article James Iles focuses on the top end of the market, specifically, one-word .com domains and takes a deeper look into the statistics driving one-word .com domain name upgrades.

September 14th, 2022

8 Domain Upgrades Revealed in July 2022

In this edition of Domain Upgrade with James Iles, he looks at eight upgrades that either happened or were discovered in July 2022. The domain names researched are all ultra-premium assets that businesses have secured to improve their online presence, rendering many of them "off the market forever." Check out which companies recently upgraded and are now operating on their exact-match domain names.

September 7th, 2022

NamesCon Global 2022

NamesCon Global 2022 kicked off today at the Omni Hotel in Austin, Texas with a fantastic first day of domain space education and networking, bringing together domain investors and service providers who are looking to build and grow within the digital asset industry. Check out some highlights from today and the rest of the week to follow!

August 31st, 2022

On the Record Extra:

In this edition of On the Record Extra, James Iles takes a look back at an On the Record interview he performed with Job van der Voort, co-founder, and CEO of Remote, to see how the company has fared since their interview in 2020.

August 24th, 2022

On the Record:

In this edition of On the Record, I'm speaking with one of the early pioneers of Bitcoin, Bobby Lee. Bobby was one of the co-founders of BTCC, an early Chinese Bitcoin exchange, which he sold in 2018. In 2019, Bobby launched Ballet, a cryptocurrency hard wallet creator that has produced a distinctive credit card-style wallet linked to the Ballet app. Here, we discuss Ballet, the acquisition of, and the cryptocurrency markets future.

August 17th, 2022

How Many Top Companies Operate on a .COM?

It's safe to say that .com is the most used domain name extension on the Internet. From its first registration in March 1985, the .com extension has dominated the virtual landscape, becoming the de facto TLD for global business online. How many of the top businesses actually operate on a .com domain? To find out, James Iles takes a look at data from the Fortune 1000 list of companies that charts the top 1000 American companies ranked by revenues and private companies from Crunchbase's Unicorn Board, charting every private business with a valuation of $1 billion or more. These two groups, totaling over 2,100 top companies in the world, will give a useful insight into how dominant the .com extension really is.

August 10th, 2022

7 Domain Name Upgrades Revealed in June 2022

In June, startups and established companies alike continued to secure domain name upgrades, moving to premium .com domain names. This edition of Domain Upgrade with James Iles features a $90,000 domain purchase, a couple of early upgrades for young startups, and an existing company launching a new service on a premium domain.

August 3rd, 2022

7 Companies that Bought Ultra-Premium Domains Before Launching

Securing an ultra-premium domain name prior to launching a company is a surefire way of attracting early interest in your company. It's a move that few entrepreneurs make. In this article, James Iles takes a look at 7 ventures that launched on a premium domain name.

July 27th, 2022

On the Record:

You may not have heard of a cap table before, but for startups and established companies alike, equity management through a cap table is vital. Many companies used to use a simple spreadsheet to keep track of company ownership, but the smartest businesses are now turning to Pulley, a company that manages all equity transactions on a platform that scales with a company. Pulley operates its platform from, a domain it secured before launching. In this edition of On the Record, James Iles chats with Pulley's founder, Yin Wu, about her experience as a threepeat founder, and of course, they talk about the domain name.

July 20th, 2022

Why Have Crypto Companies Been Acquiring the Best .com's?

In this week's blog, James Iles takes a look around the cryptocurrency industry to see why many crypto-related ventures operate on notable domain names and takes a look at why these companies used some of their newfound wealth to secure their ultra-premium .com domains.

July 13th, 2022

Domain Upgrade with James Iles: May 2022

Every month, hundreds of companies manage to secure a domain name upgrade. Each time this happens, the pool of available premium domain names reduces. In this month's edition of Domain Upgrade, James Iles highlights 7 premium domain name upgrades that were revealed or discovered in May 2022.

July 6th, 2022

Off The Market Forever: Going, Going, Gone

A new domain-centric podcast dropped this week on DomainSherpa, called “Off The Market Forever”, starring Chris Zuiker and James Iles. The show’s focus is on premium domain acquisitions and upgrades by end-users, and Chris and James bring uniquely relevant insight and knowledge to the show. Click through and check out this article highlighting the first episode of "Off The Market Forever" and why it was created.

June 29th, 2022

On the Record:

In this edition of On the Record, James Iles talks with the co-founder of an ambitious company that started as a self-funded UK-centric business and has now launched an international expansion, rebranding in the process. Originally called National MRI Scan, the company switched to, securing the domain name.'s co-founder, Charlie Bullock, chats with James about the origins of the company, the rebrand, and the power of the domain name.

June 22nd, 2022

In Their Own Words with James Iles

Trust and authority. These are two words that are synonymous with ultra-premium domain names. Whether you represent a multi-billion dollar business or a brand-new startup, the right premium domain can help you present as an authoritative figure. With that in mind, James Iles has gathered 6 quotes from founders and C-level executives of companies that have acquired a one-word domain name. These quotes perfectly describe the experience and potential benefits of utilizing a premium domain.

June 15th, 2022

On the Record Extra:

In April 2020, James Iles interviewed Woody Levin, co-founder and CEO of Extend, a product protection company that launched in 2019. In this edition of On the Record Extra, James looks back at his interview with Levin and how the early acquisition of helped company growth.

June 8th, 2022

Domain Upgrade with James Iles: April 2022

Upgrade... to raise something to a higher standard, in particular improving by adding or replacing components. Check out our new blog series, Domain Upgrade with James Iles, which shows that it's never too late to acquire an Despite an ever-reducing pool of ultra-premium domains to choose from, businesses continue to strategically snap up domain names that will play their part in transforming their company. Here, James profiles 8 high profile domain name upgrades disclosed or revealed during April 2022.

June 1st, 2022

On the Record:

Check out the latest On the Record with James Iles where he chats with Rei Carvalho of about his entrepreneurial journey, how he started Wealth, and the importance of domain names as both an entrepreneur and an investor.

May 25th, 2022

March Funding Correlation

How important is funding for significant domain name acquisitions, especially if they're ultra-premium one-word .com's that can cost six-, seven-, or eight-figures to acquire? Is there a correlation between funding and domain name acquisitions? James Iles looks at five companies that disclosed funding in March 2022 that already use one-word .com domains to see when they bought their domain and how close that purchase was to a funding round.

May 18th, 2022

Domain Upgrade with James Iles

Upgrade... to raise something to a higher standard, in particular improving by adding or replacing components. Check out our new blog series, Domain Upgrade with James Iles, which shows that it's never too late to acquire an These 7 domains, firmly nestled in the ultra-premium domain category, are now off the market forever after upgrading their domain names.

May 11th, 2022

On the Record:

The GameStop movement prompted Felix Tabary to co-found Troop, a company mobilizing individual shareholders to effect change in major companies. Click and read this edition of On the Record with James Iles to find out why in January 2022, the company acquired the premium domain name.

April 6th, 2022

On the Record:

In 2021 was purchased for a reported $3 million, upgrading from its previous in the process. In this edition of On the Record, James Iles chats with Place's co-founder, Ben Kinney about Place's journey and the acquisition of the phenomenal domain name.

February 23rd, 2022

On the Record:

In this edition of On the Record with James Iles, he interviews Mark Habashi founder of Noun (a platform that connects you to people and businesses in your area), to find out why the company made the monumental decision to purchase, upgrading from its original domain name.

February 16th, 2022

Micro-Investing and Fractional Ownership: Long-Term Trend for Investment-Grade Assets?

We conclude our series from Andrew Rosener's interview with Michael Saylor with an article about fractional ownership and how you shouldn't run away from innovation just because something feels risky or unnatural (it happens all the time whenever something groundbreaking occurs, so don't expect comfort). Very fitting considering MediaOptions recently became the first company ever to take a domain name public in a fully SEC compliant public offering.

February 9th, 2022

On the Record:

In this edition of On the Record with James Iles, he talks with Brian Marcus, Tune's VP of Global Marketing, to shine a spotlight on the gradual transition that HasOffers undertook to become and dig deeper into why the company rebranded, how core customers were affected by the move, and how the company managed to acquire the ultra-premium domain name.

February 2nd, 2022

On the Record: Creating a Crypto Powerhouse at

In this week's edition of On the Record with James Iles, we look at the story of, who in under two years has acquired the domain, developed a trading platform, and successfully brought that to market. Click and read why building your product or service on an ultra-premium .COM domain name is crucial for financial companies.

January 26th, 2022

(Potential) End User Education: What Domainers Should Do?

We circle back to our series from Andrew Rosener's interview with Michael Saylor to analyze how the domain end user education dimension is anything but something that should be considered burdensome and instead is a tool worth having in your arsenal. Click and read more!

January 19th, 2022

On the Record:

For the latest edition of On the Record, James Iles interviews Bob Miles, Founder of Salad, a compute sharing to turn computer downtime into earnings company who managed to upgrade to after raising more than $3 million in funding. Click and read this fascinating chat with Bob Miles about his entrepreneurial background, domain names, and Web 3.0.

January 12th, 2022

On the Record:

In this edition of On the Record, James Iles talks with Matt Schulman, CEO, and founder of Pave, who have recently rebranded. Check out this special case study and find out why securing the domain was important for the rebrand.

January 5th, 2022

On the Record:

Click and read the latest edition of On the Record with James Iles, as he talks with Joseph Woodbury, co-founder of, about how the acquisition of their premium domain has eliminated traffic and identity problems that existed before the purchase.

December 1st, 2021

On the Record:

Despite being founded in 2012, 2020 was one of Phrase's most successful years to date, with the company now touted as the highest-rated TMS (translation management system) in the world. Click and read the latest edition of On the Record with James Iles as he interviews Kathryn Ross, the brand manager of Phrase, to find out how much of this is down to Phrase's recent rebrand and domain name acquisition.

November 10th, 2021

On the Record:

Check out the latest edition of On the Record with James Iles. This time, James interviews Jon Haws, CEO & Founder of, about why he moved from to and how they successfully switched their business and popular website.

October 20th, 2021 and MediaOptions Announce Industry First Partnership, the leading global domain marketplace and MediaOptions, the market-leading domain broker, have partnered up to revitalize the domain aftermarket.

October 11th, 2021


10+11=21 Big news drops Monday from DomainSherpa & MediaOptions... stay tuned!

October 8th, 2021

Decentralization: Threat or Trend?

Crypto, NFTs, and domains are creating more noise these days. Click and read the latest article from Andrew Rosener's interview with Michael Saylor on why regardless of what the reasons behind your decision to gain exposure to decentralized assets may be, deploying patience is the name of the game.

September 15th, 2021

On the Record:

According to the U.S. Department of Labor, 6.1% of the population was unemployed in April 2021 and the traditional job search can be a draining experience that can leave job seekers disillusioned. Read this edition of On the Record with James Iles as he interviews Sean Linehan about Placement, the company's acquisition of, and why the domain name is so important to Placement.

August 11th, 2021

On the Record:

"It's pretty simple. If you want to own the space and have the most market share, you should do your best to get things that scream that you are the leader. Premium domains can do that." Click and read this edition of On the Record with James Iles as he interviews John Hall from Calendar about how has been a major asset to the company's operation.

August 4th, 2021

2020's Silver Lining: What CEOs Have Learned This Year and Why Domain Investors Should Care

2020 was a difficult year for everyone but if we look at the silver lining for people like us that regularly engage in online activities, existing trends pertaining to anything related to the online dimension of business have been exacerbated. Click and read another edition in the Michael Saylor interview with Andrew Rosener and find out while short-term challenges most likely lie ahead, few people believe that the future does NOT belong to the internet in 2020 and beyond.

July 28th, 2021

On the Record:

Click and read another great edition of On the Record with James Iles. This time he interviews experienced Dutch entrepreneur Robin Weesie of to discuss how acquiring a premium domain before the platform's launch made it more successful.

July 14th, 2021

On the Record:

The property management market in the U.S. generates around $88 billion in revenue each year. Click and read why obtaining a premium .COM domain name was a no brainer for in this edition of On the Record with James Iles.

June 23rd, 2021

On the Record:

Click and read this edition of On the Record with James Iles, where he interviews the CMO of to find out how SocialSurvery outgrew its brand name and how they managed to acquire late in the company's rebranding process.

June 16th, 2021

The Gift That Keeps on Giving: Long-Term Domain Benefits Worth Pitching

Patience, patience and more patience. Click and read through to find out why having a willingness and ability to embrace a truly long-term perspective for domain investments is the gift that keeps on giving in this article based on the interview between Andrew Rosener and Michael Saylor.

June 9th, 2021

On the Record:

In this edition of On the Record with James Iles, he interviews Paul Sherman from Click and read through to find out why purchasing their premium .COM was essential to keep up with the competition and how it makes his life as CMO that much easier!

June 2nd, 2021

On the Record:

How important is starting a business using a premium, one-word .COM domain name? Click through and read to find out how using this method helped Bookmark establish an early trust with their audience, allowed them to never have to rebrand into another name and more in this edition of On the Record with James Iles!

May 26th, 2021

Jack of Many Trades, Master of All?

In today's digital age, investors are exploring more and more diverse opportunities for their portfolios. Click through and read why the unlimited number of resources on the internet allows for anyone to be a Jack of many trades and master of all!

May 19th, 2021

Bottomless Pits (Wasted Marketing Budgets) vs. Asymmetrical Opportunities (Digital Assets): The Ultimate Business Head-Scratcher?

Time and time again businesses choose to spend their budgets on wasted marketing campaigns. Click and read why they should pivot their thinking on allocating their marketing budgets towards acquiring the proper digital assets to help their business thrive.

May 12th, 2021

Foundation + Steel Framing, Dot Com Domains + Bitcoin - Match Made in Heaven?

If you have a model that works right in front of you, why fight it? Another great article from the interview between Andrew Rosener and Michael Saylor. Click through and read why the "gold standard" modus operandi is still the move when building the foundation for your digital investments.

May 5th, 2021

Brand Sovereignty, Financial Sovereignty and Everything In-Between

With great freedom comes great responsibility! Click thru and check out this week's blog post from the interview with Michael Saylor about the advantages of taking your brand's destiny or your financial destiny into your own hands.

April 28th, 2021

Pristine(.com) Domains vs. Confusing Brands: Lessons Learned and Some Forgotten

Pristine domains or edgy and confusing brands... what would you choose to invest in? Click and read why you should invest against the trend of flashy, edgy, and confusing domain names in this week's blog article from the interview between Andrew Rosener and Michael Saylor.

April 21st, 2021

Data Talks: Making Data-Driven Digital Asset Investment Decisions

Let the data talk or watch the domain investments walk! Click and read about the importance of following the data when making domain name investments in this week's blog article from the interview between Andrew Rosener and Michael Saylor.

April 14th, 2021

Follow the Sale/Action: The Importance of Investing in Commercially Viable Domain Names

One mistake beginning domain name investors tend to make is not paying enough attention to the importance of obtaining commercially viable domains instead of obscure one word dictionary dot coms. Click and read why the experts think you should follow the sale/action of the wanted domain name in question before investing.

April 7th, 2021 vs. Why Blockbuster Domains Are Not Created Equal vs. click and read what the experts think these two sales tell us about fundamental differences between domain names.

March 31st, 2021

Quantity vs. Quality: What Makes a Domain Valuable on the Left of the Dot?

The days of thriving on picking "low-hanging fruit" might be done but opportunities still abound in the domain name space. Click and read what the experts think in this week's blog post covering Andrew Rosener's interview with Michael Saylor.

March 24th, 2021

The Power of No: Profitable vs. Life-Changing Digital Asset Investments

The Power of No! Click and read why the experts think saying no can be a strong move when involving digital asset investments and can make the difference between a profitable and life-changing deal.

March 17th, 2021

Cutting Out the Middleman: Sovereignty and Digital Asset Investments

How important is sovereignty and digital asset investment? Click and read part 8 of our series analyzing the Michael Saylor interview and find out why the experts think that cutting out the middleman is the move to make.

March 10th, 2021

On The Record: The Story Behind

In this edition of On the Record with James Iles, we get a rare insight into how ultra-premium domain names can help companies gain notoriety and traction from the beginning. Click through and read about the story of

March 5th, 2021

Digital Assets and the Dematerialization of... Everything: Past, Present and Post-Pandemic Future

Is dematerialization a superpower? In this article covering the fascinating interview between Andrew Rosener and Michael Saylor (part 7 of the series) we learn about the past, present, and post-pandemic dematerialization of well... everything. Click and read further to find out what the experts think!

March 3rd, 2021

Digital Assets in a "United States + English Language Domination" Paradigm

We bring you another blog article from the interview with Michael Saylor and Andrew Rosener. This week we dive into the debate between the theory that the United States and the English language dominate digital asset investment vs. the theory that the days of influence are numbered. Click and read further to find out what the experts think!

February 24th, 2021

Domain Names in...Alexa's World?

This week we continue with our series from the Michael Saylor interview with Andrew Rosener. Will voice-oriented navigation, such as Alexa, become a game-changer for domain name investments? Read further and find out what the experts think!

February 17th, 2021

Non-Linear Thinking and Digital Asset Investments: Science Fiction vs. Fantasy, Engineering vs. Vision

We continue with our series from the Michael Saylor interview with Andrew Rosener. Learn why it is beneficial to have two trains of thought for increasing your chances of being successful with your digital asset investments. Read further and find out!

February 10th, 2021

Short vs. Long-Term Digital Asset Benefits: A General Overview

Investors are still figuring out what the short as well as long-term selling points of pretty much all digital assets are. Read further and find out what entrepreneurs like Michael Saylor are saying about short vs. long-term digital asset strategies.

February 3rd, 2021

(Underpriced) Digital Assets vs. Consumption: Understanding Opportunity Costs

Digital asset acquisition or consumption, that is the question. Is it wise to invest in underpriced digital assets as opposed to standing still? Read more to find out...

January 27th, 2021

On The Record: Why Mode Analytics Acquired

Derek Steer, the co-founder and CEO of Mode Analytics , explains how he was able to acquire the domain name even after he thought the opportunity was lost, and what domain name advice he has for entrepreneurs in this edition of On The Record.

January 22nd, 2021

From Status Quo Assets to Digital Alternatives: A Corporate Mega-Trend in the Making?

Noticing a trend of corporations changing strategies and switching from traditional options to digital alternatives such as Bitcoin? Well you are not alone. Read more to find out why business leaders such as Michael Saylor are now considering game plans that involve partial re-allocations.

January 20th, 2021

On the Record: The Story Behind

In 2020, thanks to the global Coronavirus pandemic, companies large and small have been adopting remote work. With remote work here to stay, we’re featuring a startup that is aiming to help companies with the often painful choice to allow employees to work remotely or not. Read more to to learn about the story behind

July 15th, 2020

On the Record: How Plato Design Re-branded to

Rebranding is a difficult process, but rebranding and simultaneously acquiring a premium one-word .COM domain can be even tougher. Read more for my interview with John Milinovich, a serial entrepreneur and former employee of Pinterest and Google who founded

June 11th, 2020

On the Record: The Domain Story of

In this edition of On the Record, we speak with Woody Levin, Extend’s co-founder, and CEO, about how he managed to acquire within just 48 hours of first contacting the owner. Read more to learn how Woody, a serial entrepreneur, has made a career of using technology to find and fix inefficiencies in various markets that can benefit consumers.

April 20th, 2020

On the Record: The Story of

Three-letter .COM’s can make incredible brands thanks to their memorability, exclusivity, and their ability to instill trust in consumers. Read further for this edition of “On the Record”, where we are taking a look at the fascinating story of, a designer pet product company founded by David Gimes.

January 21st, 2020

On the Record: The Story of

Media Options is excited to partner up with James Iles for a new series of articles called: On The Record. When I first started brokering domain names James had a big part to play in my education.  Read further to find out why a pretty penny was paid for

January 7th, 2020

Off The Market Forever

When is the best time to buy your domain name? I mean the perfect domain name for your company. Startup mode is a difficult time for most entrepreneurs and founders. Often, the main focus is on cash flow and developing a viable product. Buying your brand's perfect domain name is not even on the radar. But it could be the single biggest risk that you have to the ability to scale. Read further and let me explain…

July 24th, 2019

The True Cost of Your Domain Name

I had a conversation with a start-up this last week, and we're talking about domain names and the different types and ways to brand. He was reaching out on a domain name that we are brokering.  Read further to learn about the true cost of a domain name.

January 24th, 2019

The Great Startup Debate: Try vs Get vs Go

Startups have a massive challenge today.  What should they do if the raw unfiltered version of their domain name is taken and already in use? Most startups may be tempted to add something to the front of the domain such as: Try or Get or Go. Read further to find out why that's not a good strategy.

September 13th, 2018

Why You Need to Own Your Raw Unfiltered Branded Domain Name.

Are you protecting your baby? I am talking about your email security. I spoke to someone today, and they're selling a domain name. I was helping him out with his transaction. Read further to find out the things I recommend every owner of a premium domain to do.

September 6th, 2018

Is Your Domain Name Cheating on You?

Read further and find out the three ways your domain name could be cheating on you.

August 31st, 2018

Three Reasons Domain Prices Are Going Up.

The prices for quality domain names are rising. One of the common objections we receive in our outreach is that the market for domain names is dead. With the power of Facebook, Google, Twitter, and Instagram nobody needs a domain name. Domain prices should be falling, correct? Actually, it is the opposite. Read further to find out why.

February 7th, 2018

Avoid This Mistake When Selling Your Premium Domain

So, you want to sell your PREMIUM domain and achieve top dollar for your investment? A domain auction seems like is a great way to go, right? Wrong! Read further to learn why you shouldnt make this rookie mistake.

December 22nd, 2017

Media Options acquires domain industry education media company,!

Today we are honored and excited to announce that Media Options has acquired Domain Sherpa! Click and read the full press release.

October 30th, 2017

Six Proven Domain Name Strategies Used by The Top Brands

Top Domain Name Strategies Revealed You finally got your brand launched, and sales are flowing in. I think you will agree with me when I say that building a brand and company that is profitable is a huge success. Your original domain and brand helped you achieve this success.  So, there is no need to...

October 6th, 2017

Now offering Crypto Currency brokerage

One of the greatest challenges to participating in the Crypto & Blockchain revolution is ACCESS. The #1 question we get asked by friends & clients alike who are looking to dabble in crypto currencies is: "How do I buy Bitcoin?" The market at this stage presents many hurdles to a new entrant such as security...

October 6th, 2017

NameSummit Digital Branding Conference: NYC August 7-8

Interested in discount tickets and a chance to win an exclusive hour-long coaching session with Andrew Rosener? Media Options is proud to sponsor NameSummit 2017, coming to New York City this August 7-8 to ignite conversations about branding in a digital world. Here's some info about the conference, and further below is info on how you...

July 18th, 2017

Domain Names Are Assets: Successful Brands's Secrets Revealed

Domains are just like real estate only online, right? Or are they? Well, it turns out that domain names are very different and much more important. Domains intersect with a brand on a much deeper level that leaps the value past the hard cost of the domain. For example, the domain is estimated at...

July 12th, 2017

Domain Names Impact SEO (not just in the obvious way)

Getting ranked on the first page of Google for your search term is priceless. I think you will agree with me when I say that SEO is critical to any company’s success online. So then… SEO is King, right? Well, sort of…. If you understand these key elements of how your domain name impacts your branding...

May 31st, 2017

Domain valuation explained by these 6 factors

(This is a long post however if you think you have a valuable domain well worth the read) Domain Valuation Fundamentals Explained. I think you will agree with me when I say: It can be VERY difficult to determine the correct domain valuation range for most domain names. The last thing you want to do...

April 18th, 2017

Use This Formula to Acquire The Perfect Domain.

Follow these seven guidelines to avoid making critical mistakes in your domain and brand name selection. The C.O.N.V.E.R.T formula is one of the guidelines that we created to help our clients acquire the perfect domain.  Walking thru these core principles will help you determine the strength and quality of your domain name options. The domain...

March 8th, 2017

Not doing this could cost you millions of dollars

Proudly announce your domain acquisition. This past week the domain blogs were all telling the story on the acquisition and purchase price for This was a brilliant marketing tactic by the founder Noah Kagan. The acquisition of a premium domain is unique opportunity and window for a brand to gain viral press and coverage...

February 22nd, 2017

Brand Ranking: Why Traditional Advice Is Wrong

Domain names play a crucial role for the positioning your brand.  The digital age has allowed small companies to take the big guys head on.  Most websites now look very similar.  This is no longer a significant advantage. How a brand ranks against the competition impacts sales, conversion and growth potential. Our minds rank brands...

February 13th, 2017

The #1 Domain Strategy mistake most Startups make

Most startups seem to make this one crucial mistake with their domain name acquisition strategy. There are several stages of a startup from inception to the first investment round to even second and third rounds. While this article applies to all of these stages, we are specifically focusing on companies that have sales and have...

January 18th, 2017

Why the Fake News Mantra will Drive Domain Values Higher

Companies risk millions of dollars in revenue and marketing investments when they rely on a third-party platform for their brand interaction. We see domains will become more important as the big brands (Google, FB, Youtube, etc..) clamp down and enforce restrictions on their sites. There has lately been a lot of talk in the news...

January 13th, 2017

Why 2017 will be a great year for premium domains.

Three important digital trends that will drive the value of premium domains higher. Premium domain valuations will continue to increase in 2017. For most of the corporate world marketing plans and budgets are roughly in place for the next 12 months. Once again, we see several key themes and trends emerging for marketing and branding.

January 5th, 2017

Discover these insider tips on how domains create value.

Media Options is announcing the launch of a new resource and book available at our website. For a limited time we are making available for download our new book “.Com Strategies." Our intentions in creating this resource was to give businesses a perspective on why domain names create a strategic competitive advantage. Not many executives...

December 5th, 2016

These 12 Statistics Prove that Domain Prices Will Continue to Rise

Online advertising, sales and usage statistics show why domain names will increase in value in 2017 and beyond. The internet has forever changed the way brands interact with their potential customers.  By 2020 digital advertising will surpass traditional advertising methods. As advertising dollars move to online platforms, companies will need to focus more on developing...

November 21st, 2016

7 Guidelines to Choosing the Perfect Domain

Use these seven guiding principles to acquire the perfect domain for your business. One of the best parts of working with Media Options is researching and speaking with hundreds of entrepreneurs, CMO’s and digital marketing managers.  A topic that frequently comes up is the role that domains play in branding and commercialization. Often the first...

November 1st, 2016

How Important is Domain Strategy for a Startup?

How should Startups value domains? Choosing the perfect domain name is crucial to the success of a startup. Businesses with the best domains continually rise to the top: this is not a coincidence.  Domains are an integral part of branding and marketing.  The closer a domain aligns with your brand, the exponential impact it has...

October 20th, 2016

These 4 Companies Understand How to Use Multiple Domains

Successful companies understand how multiple domains create value to their branding and marketing messages. As companies take market share and grow sales, marketing budgets and campaigns become more complex. On any given week I will reach out to over 300 businesses to start conversations on their domain strategies. Over time we have noticed a trend...

October 13th, 2016

How to leverage & take back the conversation using your domain

Domain strategies should play an important role in every marketing campaign. Nearly 70% of Americans regularly shop online with over 85% of Americans connected online.  In Europe 67 % of individuals aged 16-74 used the internet on average daily or almost daily in 2015. Successful businesses integrate their domain strategies at every touch point as an...

October 6th, 2016

Why simplicity is crucial to rebranding.

Snapchat illustrates the power of rebranding Rebranding is a powerful strategy that can boost media exposure, help launch a new product and pull a company together to overcome new market challenges. Snapchat was in the news late last week as they rebranded their parent company to Snap.  Understanding the fundamentals of rebranding is crucial to...

September 27th, 2016

This huge mistake shows why domains are crucial to brands.

Avoid this one strategic mistake that could sink your business. As a domain broker, I spend lots of time researching subjects on marketing, SEO, and branding. One of the most rewarding aspects of my day is having conversations with CEO’s, CMO’s, VP’s of marketing, IP lawyers and tech departments on how domains fit into their...

September 20th, 2016

Proven Domain Strategies Underline These Three Brands

Domain strategies play an important role in brand creation. If you have ever started a business you know the importance and difficulty of deciding on a brand name. Over 300,000 new brand names are registered every year in the US alone. This is on top of the existing millions of brands and trademarks already registered...

September 7th, 2016

Premium Domain Positioning Helps with the $3B Sale of

The sale of to Walmart for $3 billion dollars is further proof on the power of premium domain positioning. The sale of to Walmart in early August is a great example to the branding and domain community on the importance of premium domain positioning. When Marc Lore founded, he could have chosen...

August 30th, 2016

Three common mistakes companies can avoid with their domain strategy.

The internet has forever changed the process for how companies create their name and brand.  As of January 2016, there were 123 million .COM domains registered with VeriSign. Finding an appropriate and available domain is now one of the first steps in the branding process.  If acquired correctly, this can have a profound impact on...

August 18th, 2016

How Startups Can Shine like a Unicorn with 10% of the Initial Investment

Founders and investors are faced with many decisions on where to place valuable resources. Deciding on a domain name is a crucial & foundational decision that should not be overlooked or taken lightly.  Competition is becoming fierce for the Internet’s premier real estate.  There are over 300,000 new brand names registered every year in the...

August 9th, 2016

Magnify your marketing spend with a premium domain

Media Options is now exclusively brokering the premium domain Domains are the gateway to your online presence. Research suggests that first impressions are made in 1/10 of a second. Matching your domain to consumer intent at the moment a customer is searching increases your chance of conversion. Creating a lasting impression thru branding is […]

July 19th, 2016

Media Options wins Domain Broker of the Year: Andrew Rosener inducted into Domain Hall of Fame

Many thanks to YOU, our valued clients and integral partners in our success! Media Options was honored to receive two awards, voted by domain investors, at The Domain Conference: Domain Broker of the Year: Media Options Inducted into the Domain Hall of Fame: Andrew Rosener We appreciate the success that the growing domain industry offers...

October 6th, 2015

The New Normal: 5 Factors Driving the Rising Values of Short Domains

The value of short domain names continue to rise, seemingly without end or limit.  This leaves many asking if this is a temporary bubble that will burst or a more intrinsic shift in value; in other words, the “new normal.” It’s smart to ask this question, and often.  If you are an investor it’s critical...

May 8th, 2015

Media Options Forges Even Closer Ties with Entrepreneurs: Andrew Rosener invited to join Young Entrepreneurs Council

Domain Broker Andrew Rosener teams up with Young Entrepreneurs Council Media Options CEO Andrew Rosener is delighted and honored to accept an invitation to join the Young Entrepreneurs Council. It seems like a perfect fit, since so much of Media Options’ business is about helping young entrepreneurs identify and acquire the perfect name and/or domain...

April 23rd, 2015

Is a Value Proposition part of your Marketing Strategy? To the consumer, Premium Domains say it all.

Is a Value Proposition part of your Marketing Strategy? To the consumer, Premium Domains say it all. Premium domain names are not exclusively valuable as online, digital assets for SEO. They increase shelf wins and brand expansion, even for Consumer Packaged Goods in the retail space. In addition, premium domains can also resonate with consumers on...

April 9th, 2015

Standout on the Shelf with a Premium Domain: How Premium Domains can increase Shelf Wins Brand Expansion in the Retail Channel

Standout on the Shelf with a Premium Domain How Premium Domains can increase Shelf Wins & Brand Expansion in the Retail Channel How can a digital asset like a premium domain name increase wins on the shelf and in the retail channel? How can premium domain names help your CPG or brand expand and resonate...

April 1st, 2015

Location, Location, Location: Explaining How to Use Premium Domains as Premium Property

Location, Location, Location Explaining How to Use Premium Domains as Premium Property “Location, location, location…” Those three words instantly convey what entire books could expand upon. At this stage in consumer/market education, most of us immediately grasp these concepts without extended research or education in real estate investment. “Location” guides and overarches all real estate...

February 18th, 2015

Do’s and Don’t s of Premium Domain Acquisitions

Don’t make a unilateral decision: Domain names are multi-faceted digital assets. Consider a premium domain’s value to marketing (including SEO), legal (intellectual property), and finance (it’s a hard asset on the books!) Maximum ROI from a premium domain acquisition is created via teamwork, not unilaterally. Don’t make the common mistake of viewing “grow your own...

February 9th, 2015

Strategically Build your Corporate Domain Portfolio like Bill Belichick

Strategically Build your Corporate Domain Portfolio by Acquiring “Shelf Names.” The Patriots proactively strategized to have Malcolm Butler in their back pocket for SuperBowl XLIX: Do you have yours? Bill Belichick built his team, smart and strategic. Are you building your domain portfolio with similar attentiveness? Malcolm Butler, who caught the pivotal interception of SuperBowl...

February 4th, 2015

MediaOptions: State of the Nation has written on op-ed post about their speculation on the domain aftermarket; one that relied heavily on the actions of Media Options and our domain investment operations.  It was written without thought or comment from Media Options and was completely off base in interpreting our decisions and actions in the domain aftermarket and as...

November 10th, 2014

It Can Hurt To Try Part II : Work Closely with your Broker to Choose your Price Wisely when Selling Premium Domains

It Can Hurt To Try Part II Work Closely with your Broker to Choose your Price Wisely when Selling Premium Domains Identify a Price Range within Market Value: While most sales are not made on the first, or second, or third contact, a buyer smells blood in the water if the asking price is drastically...

August 22nd, 2014

It Can Hurt To Try Part I: Why to Choose your Broker Wisely when Selling Premium Domains

It Can Hurt To Try Part I Why to Choose your Broker Wisely when Selling Premium Domains When selecting a broker to sell your premium domain names, choose wisely. The old adage, “It can’t hurt to try,” simply isn’t applicable. In fact, just the opposite is true: selecting a pricepoint or a broker that damages...

August 20th, 2014

What a Glut of Premium Domains Means to your Business

Why to build a winning, intentional domain name strategy  My neighbor has 3 custom sports cars in his garage but rarely drives them. Does that mean they aren’t valuable? As brokers, we sometimes encounter pushback from companies who truly believe their current premium domain assets don’t have much value. “Our company already has premium domains...

August 8th, 2014

50 Shades of Opportunity: Rare Domain Now Available!

With the hard limit of only 100 double digit domains in existence, and an ever-increasing demand from mobile and international markets, number domain names continue to skyrocket in value. While acquiring any one of these premium domain names would be a coup d’état, “” stands alone as a once in a lifetime asset...

August 5th, 2014

How Multiple Domains Spell Revenue Multiples for your Business

Best practices for multiple domain registrations for medium and large businesses Google owns 23 of the top 100 Alexa ranked websites, plus tens of thousands of other domains. Your business may not have Google’s budget or reach, but should also own multiple domain names. Here’s why. Exact Match Domains or EMD’s are domains that match...

July 18th, 2014

Andrew Rosener receives Best Independent Broker Award

Many thanks to all our clients who voted in the 2014 Domainer’s Choice Awards. Andrew Rosener, Media Options CEO, is honored to receive the Best Independent Broker Award. The award emphasizes these valuable traits: Timely, responsive communication Strong negotiation skills Ethical businesses practices Maintaining relationships with the decision makers in many industries Always representing the...

July 15th, 2014

Domain Name Leasing: A Growing Business Model

Who leases domain names? From Silicon Valley startups to the President of Spain, domain leasing is a valuable option for success. But here is a larger question: Will  domain leasing become the norm? Most businesses lease, rather than own, their brick and mortar presence. We believe premium domain name acquisitions will be transitioning to more...

April 15th, 2014

Security: With Domain Names and Domain Name Brokers

Don’t Lose Your Kingdom: Protecting Domain Name Assets A few security suggestions all the experts missed A broker on Wall Street has probably heard of more ways to protect assets than a New York City cop. And a domain name broker is a vital resource to talk with about locking down your online assets. As...

April 9th, 2014

How Premium Domains Provide Instant Credibility, Part II: Investor-facing Credibility

Part II: Investor-facing Credibility Domain names are concrete assets on corporate balance sheets, plus they offer brandplay opportunities in a unique, valuable way. Check out Part I about How Premium Domains Provide Consumer-Facing Credibility too! Startups Show Focus by using Premium Domain Names For startups in each funding stage, investors want to see focus. A focused...

March 24th, 2014

How Premium Domains Provide Instant Credibility, Part I: Consumer-facing Credibility

The old advertising adage, “First in Mind Trumps First in Category Every Time” has been edited. Nowadays, it’s more like, “First in search engine results equals First in Mind.”  With brand budgets shifted from billboards to keyboards, acquiring a premium domain name should be at the forefront of marketing strategy. As strong brands already know...

March 24th, 2014

Timing Is Everything In Buying & Selling Premium Domains

When buying or selling premium domain names, timing is everything. The domain market is an evolving market as the internet itself is relatively new. Buyer budgets ebb and rise, particularly for startups in various funding stages. The Chinese market for numeric domains has been extremely active as the Chinese internet market booms. A generic startup...

March 19th, 2014

Media Options sponsoring DomainFest Hollywood!

Media Options is sponsoring DomainFest Hollywood March 31 - April 2, 2014! CEO Andrew Rosener and domain broker Neal Resnik hope to see you there. While most of the domains we broker are acquired by end users, our inventory of premium domain names come from domain investors like DomainFest attendees! Whether you are planning to...

February 21st, 2014

Understanding Numeric Domain Value in Chinese Culture

Numeric domains, especially,, and, are steadily growing in value and have been selling, especially to Chinese buyers. These sales have been steady over the past months in particular and the past several years overall. Understand why and how a savvy numeric domain name can be vital to engendering business deals, partnerships and...

January 28th, 2014

How to Name a Startup: Startup Domain Names that allow you to Pivot

Premium Startup Domains can increase Value & Options, while Building Relationships with Consumers & Investors With regard to the domain name you’re choosing for your startup, let’s look at the statistics of pivoting- or reaccessing some direction of your venture or startup. A solid 93% of successful companies have identified the need to abandon some...

January 7th, 2014

Discover a Startup Name Generator from your Domain Name Broker

Domain name brokers have exactly the tools to generate successful startup domain names, and they’re often free. Ask any Silicon Valley regular, and they learned what “portmanteau” or “onomatopoeia” meant during painful hours on an automated startup name generator that didn't generate much more than frustration; Professional naming companies for businesses can charge up to...

December 9th, 2013

How Exact Match Domains Drive Revenue and Decrease Ad Budgets

Investing in an exact match domain adds concrete value and shaves the budget. Studies already show that exact match domains can increase traffic and drive revenue, but startups and companies looking for an edge should be aware that exact match domains can also decrease your online advertising spend. The most recent success story of...

December 3rd, 2013

A Study in Premium Domain Name Value: Media Options Tapped to Broker SALE.COM, one of Top Ten Domains in the world

Domain Name Broker Media Options is pleased to announce it has been selected to broker SALE.COM, one of the most exclusive domain names the internet has to offer. What makes a domain name so incredibly premium?  Eight hard factors for accessing premium domain name value for your startup or business: Mobile & International Appeal At...

December 2nd, 2013

Christie's sells $142 million Francis Bacon art piece: Was its owner a Squatter?

Heritage Auctions, the third largest auction house in the world after only Sotheby’s and Christie's, just successfully auctioned the first lot of domain names by a major auction house, closing around a half a million dollars of domain sales in the live auction (and still more in the silent auction following). On the other hand...

November 26th, 2013

Tools & Rules for Picking the Right Domain: Mashable & Moz Overlooked the Two Best

Mashable and have earned their status as excellent resources for entrepreneurs, startups, and SEO advice. Despite 12 rules and 18 resources, however, their recent articles advising startups on the domain naming process overlooked the two most vital options available today: aftermarket domains and a domain name broker like Media Options. Startups don't always have...

November 20th, 2013

The Marriage of Two letter .COMs & Fortune 500 Companies: Why most are owned by major corporations

Looking at September’s $4.7 million sale of & Yahoo’s current auction of This September, sold to iG Group for $4.7 million. Bergdorf Goodman bought last year for an undisclosed price.  Yahoo is auctioning right now with a $1-1.5 million reserve. These rare two character .COM domains can be among the...

November 18th, 2013

Does Jeff Bezos & Washington Post Acquisition Matter for Domain Name Values?

Amazon's Jeff Bezos knows plenty about market disruption.  Amazon shook things up, not just for the book industry but for the whole internet. That’s because Amazon is Jeff Bezos’ incarnation of the relentless pivot. Or, should we say, his first incarnation for perhaps many startups and industry comebacks? No one was surprised that the Washington Post...

October 1st, 2013

Forbes highlights Media Options CEO on Domain Brokerage Negotiations

Yesterday's Forbes article about updated perspectives on advertising, branding, and digital marketing highlights Media Options CEO Andrew Rosener's fresh- and transparent- approach to domain name brokerage. Forbes lists domain brokers, and specifies Media Options as an example, as truly helping domain buyers and sellers to reach their goals...

September 20th, 2013

gTLD Winners & Losers

As gTLD application results begin to emerge, companies are being labeled "winners" and “losers.” Lots of people are asking, “Will they be a success or a failure?” Beyond the registries themselves, there are individual domains in each registry that will be real home runs – some strings have more than others. Some of those names...

September 4th, 2013

Google AdWords New Keyword Planner: How & Why to Use for Domain Name Valuation

For many years, domain name investors have relied on the Google AdWords External Keyword Tool, fondly referred to as GAKT, for domain name valuation. This free tool has been an integral part of most domain buying & selling decisions and we discussed it and explained how to use it in a previous post. Last week...

September 3rd, 2013

Local Domain Value: What Go Daddys Acquisition of Locu Tells Us About Local Domains

The search engine placement of geo domains, and therefore their value, was adversely affected when Google started posting local listings for professionals and local services several years ago. Basically, Google got into the directory business and ate your lunch while doing so. For example, a listing like might have performed very well in the...

August 26th, 2013

Who’s Afraid of the URL Wolf?

Some Buyers Fear that Domain Names will become Obsolete A recent Huffington Post article addressed some buyers's fears that URLs or Domain Names could become obsolete. To many in the thick of the domain or technical world, this idea is quite foreign. However, we need to keep in mind that domain name buyers come from...

August 23rd, 2013

When to Sell & Why We Sold

Smart investors acquire domain names that are generic and have intrinsic value either for their semantic meaning or their potential brand value. It's a technically savvy twist on the classic buy and hold strategy for any investment. Take real estate for example - with a smart real estate purchase, there's always the option to develop, lease, or to hold out for the...

August 20th, 2013

gTLD's Are Here; Is It Time To Pivot?

New gTLDs? Strategize with a domain broker… Domain investors and businesses alike have a vested interest monitoring the new gTLDs that might be coming out soon, like .GREEN and .NYC.  It's important to understand the potential conflicts, advantages & disadvantages as they may pertain to your current domain portfolio; whether speculative or strategic for your...

August 15th, 2013 Launches! A Fresh Take On Domain Auctions

We are very excited to announce that as of today, through a joint venture between Media Options and Internet Media PTY, the domain auction market will be turned on its head (literally)! Enter (Domain Name Exchange) – not just a killer domain name, but a brand new look at the domain auction process and...

June 27th, 2013

Microsoft Research Study: Domain Bias (preference) during Search

Understanding Domain Bias is absolutely essential if you fall into one of the following categories: Startups considering domain name acquisition Business investing SEO budget for higher organic page rankings Business investing in paid search results like Google Adwords Exact Match Domain Owners appraising domain value Several studies in the past decade have shown that certain...

June 24th, 2013 Buyer Comments on Startup Domain Acquisition Process

The buyer of outlined his search for a domain broker from the viewpoint of most startups. It's particularly interesting to hear what that among a network of smart, experienced startup professionals, no one was familiar with the concept of a domain broker. With a background in businesses that consulted with real estate agents, the...

June 14th, 2013

Why build on a domain that doesn't match your brand name? was recently acquired for a reported $170,000 by, who have stated they have no plans to rebrand. Veterinary Pet Insurance Company, the oldest and largest pet insurer in the US, is very well known as VPI. However, their entire online presence is built on premium domain Companies build on a domain name...

June 11th, 2013

Trying to choose a domain name to start your business?

When starting a business with an online presence, how do you choose a domain name? When you start a business, you need customers, you need to be found. Where will they find you? And how will they find you? Your startup's domain name is your online "location, location, location" & There's no manual for real estate...

May 23rd, 2013

Media Options Domain Brokerage Mentioned on Forbes

Forbes extensively researched the domain space for startups, writing an insightful two-piece series. The article highlighted a select few domain name brokers, including Media Options. It's a healthy sign for the domain industry to see mainstream media understanding the value of  the domain name space so well. Forbes articulately portrayed how domain name brokers can...

May 21st, 2013

Media Options CEO Does Interview with DomainSherpa: Domain Acquisitions for Startups

Our CEO, Andrew Rosener, participated in an in-depth interview with Michael Cyger of regarding the company naming process and domain acquisition process for startups.  It's a great inside look at the factors involved in selecting a good domain name for your startup and what you need to take into consideration to make the best choice.  In this day and age...

May 20th, 2013

Domain Appraisals for One Word Domains & Premium Domains

Who knows the current potential resale value of your home better than a real estate agent? is a fabulous automated tool for estimating your home value, but their automation doesn't know if you have an upgraded gourmet kitchen or not. It is vital for many reasons, but it has its limitations. In the same...

May 17th, 2013

Why choose a boutique domain name broker?

Media Options is a boutique domain name broker. What does that mean? Why would you want a broker like that? Here at Media Options, when we think of a "boutique"; we think of a welcoming, cozy storefront that prioritizes showcasing custom items over its own brand. We envision a boutique where the owner & other...

May 16th, 2013

A Domain is Worth a Thousand Words Part II: Startups who built on Premium Domains... and Startups who didn't

A Tale of Two Startups… Startups who invested in premium domain monikers, and startups who did not… In Part I we discussed domain acquisition essentials for Startups & Entrepreneurs. We particularly highlighted the credibility, branding, and search engine advantages for a startup owning a premium domain. We also discussed how a domain broker can help...

May 15th, 2013

Domains: A Golden Egg at Tax Time

Domains: A Golden Egg at Tax Time Well hopefully by now you’ve filed your 2012 United States tax return; time to prepare for next year!  Have you talked to your accountant about the different tax benefits that domain owners have? Since domains are relatively new in the realm of taxation, there isn’t much precedent to...

May 10th, 2013

Forget Google: Why Exact Match Domains Are Still King

There’s been a lot of concern from people about Google’s recent adjustment of how it handles sites created on exact match domains (EMD).  Back in October, many domain blogs posted that owning an EMD—a domain that contains the same keywords used on your site—would no longer be advantageous and that sites will be banned from...

May 1st, 2013

There is Only 24 Hours in a Day!

Outsourcing Your Web Site Development Using Freelancers We talk often around here about making the most of your domain names.  Back in days past, we used to be able to park our domains and collect checks from the ad revenue.  While that still works for some key players, many domain names are not earning enough...

April 26th, 2013

A Domain is Worth a Thousand Words...

Part I: For Startups's Entrepreneurs Every entrepreneur and startup knows the importance of appearing experienced and professional. Whether approaching a potential investor or reaching out to clients, when your company is just starting up, you try to present its image in the most meticulous fashion. Each contact can make or break the new business...

April 24th, 2013

Buying Like it's 1999!

In the last 13 years there has never been a better opportunity to acquire premium domain names!  Yes, you read that correctly.  I've been at this an awful long time and I can say that I've never seen so many premium generic domains coming to market.  There are a lot of factors at work, the ...

April 18th, 2013

The Benefits of Collecting Domain Traffic Statistics

If you made the choice to sell your home, your real estate agent would take photos of the property; research similar recent sales; make notes about its best qualities; and create an appealing listing for potential buyers. You would explain what it’s like to live in the neighborhood.  If it’s quiet, you’ll mention that, as...

April 18th, 2013

To Renew or Not To Renew? That Is The Question!

Renew your domains, or let them expire? An age old question that affects every domain investor! How do you decide which domains to renew, and when? Do you have a plan in mind when you purchase the domain, or only when the third renewal notice is in your inbox? Do you make a quick decision at...

April 15th, 2013

Why Limit Yourself to a Few Good Domains? It Could Make Sense for You

Back when new .com registrations were plentiful, it was exciting to compile lists of new domain names to register. All those combinations of keyword-rich possibilities; you never knew which one could turn into a big moneymaker if resold to the right buyer or even just to hang out to and earn a passive income through...

April 10th, 2013

Domain Value Appraisal Scam - Beware!

Domain Appraisal Scam; oldest trick in the book & What do we normally do when we want to know the estimated value of an asset?  If it's a home, we contact a property appraiser.  If it’s your car, you consult the Kelley Blue Book. A gemologist can appraise your grandmother's jewelry.  But domain names don't fall...

April 8th, 2013

Short Is Sweet - The value of short domain names

The value of short domain names When it comes to the value of domain names, it's not just short and sweet - short is sweet! Whether keeping it short with how many words, or keeping those words themselves short, a domain name is generally more valuable the shorter its length.  For the purposes of this discussion...

April 3rd, 2013

How to use the Google Adwords Keyword Tool for Domain Names

One of the most common mistakes I see among domain investors who are just starting out, as well as small and medium size businesses trying to use the Google Adwords Keyword Tool (GAKT) to better understand keyword values is that they mistake BROAD SEARCH for EXACT MATCH SEARCH volume. There is a huge difference! Let...

February 1st, 2013

MediaOptions and ReviMedia Partner to Launch Premium Domain

Newly launched website presents education & choices in the disability insurance industry Recently launched website showcases a quality business built on a premium domain property through a smart partnership between lead generation powerhouse ReviMedia and domain broker Media Options, combining ReviMedia’s lead gen experience with Media Options’ extensive knowledge of the domain market...

December 12th, 2012

Media Options brokering domain & profitable business

Great to hear all the buzz about being for sale. Excellent business opportunity. As 2012 says, "The best SEO is no SEO". This profitable SSL business is a prime example - and a prime opportunity! Check out the full press release here. Media Options offers a newsletter showcasing opportunities like this for incredible internet spaces...

December 7th, 2012

Media Options hires Tess Diaz From Go Daddy

We are very proud and excited to announce that Tess Diaz has joined the Media Options team after 7 years of service at Go Daddy. It was actually Tess that got our CEO Andrew Rosener to dive head first into the Domain Industry. After years of working with Tess as our Executive Account Manager and...

November 13th, 2012

Interview with Media Options CEO Andrew Rosener

Our CEO, Andrew Rosener, has been in the news quite a bit lately as he has been giving several interviews regarding domain name valuation and how to utilize exact match keyword domain names to increase traffic to your business & website. Andrew was invited to give an interview with one of the Real Estate industries...

August 20th, 2012

MediaOptions nominated for Domain Broker of the Year!

MediaOptions nominated for 2012 Domain Broker of the Year...

July 31st, 2012

Media Options asked to broker Domain Name is up for sale and it's priced to sell fast! We are brokering a lot of premium domain names right now including,,,,,,,, & many more! However, one particular domain name stands out to me and that is Most of us think of the sport/hobby...

May 15th, 2012

Selecting A Domain Name Broker

Recently I have noticed a lot of new entrants into the Domain Name Broker space. I have always been a free market capitalist and welcome competition as it only drives the cream to the top. However, what I don't like is people with low moral or ethical standards entering my industry and pretending to be...

May 12th, 2012

Media Options purchases premium insurance domain

We recently acquired a very premium insurance brand: We are partnering with one of our clients ReviMedia in order to best monetize and develop this domain to provide the best place to find online insurance quotes. This is an exciting project for us because although we have sold millions and millions of dollars in...

May 1st, 2012

IMPORTANT: MediaOptions Newsletter Opt-In

We were notified by our email service provider that we must do a "double opt-in" with all of our clients on our email list which receive our Domain Deals Newsletter. Last night (October 17th) we sent out an Opt-In email to everyone who has been receiving our newsletter for the last 3 years. In order...

October 18th, 2011 - SOLD!

We acquired in order to try our luck in the Daily Deal space which is so hot right now. We got a terrific development partner and with the help of who did a knock up job with our Logo Design , we built a brand. Our traffic was building steadily. Our Alexa rank...

September 2nd, 2011

How to Value a Generic Domain Name Methodology

I was recently interviewed by Michael Cyger, publisher at, about my methodology to value generic domain names. In this video interview, I run through not only my methodology, but also some examples of my brokered sales, some sales at auctions, and some sales that never materialized due to reserve pricing being set too high...

May 19th, 2011

Sales are increasing fast! Short Domain Names in High Demand!

Great week of sales! I will make a prediction that in the coming 24 months we'll see a rapid increase in the value of 2 & 3 letter .com domains (all short domains for that matter). As Mobile plays a larger and more important role in how people access the internet the demand will be...

May 12th, 2011

Recent Acquisitions - How about you?

Recently, I've found that a number of premium domains which were previously either unavailable for purchase or priced out of range have come back down to earth and in the marketplace (priced to sell). Here are a few of our most recent acquisitions (some names have already been sold & some are slotted for development...

December 20th, 2010 - New Site, Same Great Service!

You may have noticed that we made some major changes to our website today! In fact, we launched a whole new website. Although, we tried to maintain the same look & feel which we have gotten so much great feedback about, we have dramatically changed the functionality and focus of our site! First off...

December 7th, 2010

Domain Name Sold in Private Sale

Media Options Inc. ( announced today that they have completed the sale of the domain name  All parties involved in the sale signed an NDA (non-disclosure agreement) so unfortunately; details of the sale cannot be released.  However, it is believed that this sale represents one of the top 5 .NET domain sales of all...

August 2nd, 2010

CPC up & RPC down, Domain values UP?

I read a very interesting article today about online advertising, sent out by newsletter from It was funny to me that CPC to advertisers is dramatically rising and revenue per click to publishers and domain investors is dropping dramatically?? What gives? In my eyes, that means the value of those exact match...

July 20th, 2010 -Progress Update

As I mentioned before in a previous post, we recently launched a new website for our city, Casco Viejo, Panama ( Well, I wanted to update you on the progress we are making.  In short, the site is kicking butt! In just 2 weeks we are ranked on Page 1 of Google search for the...

January 18th, 2010

New Website - Launches

A new website,, was just launched yesterday by Steve Kaziyev of  It is essentially a blog, but Steve has found a very interesting niche in order to differentiate from all the other Domain Blogs out there. focuses on people - Domainers to be precise.  Not just any domainers, but the lesser known...

January 8th, 2010

It won't happen to me, right?

It won’t happen to me, right? That's what I thought!  As many of you have probably already read in DNJournal or elsewhere, last week was a rough week for me.  I awoke Monday morning to discover that I had been hacked.  Someone had stolen my domain name, , from my Godaddy account.  At the...

November 24th, 2009 - Worth the price of entry!

As someone who scans thousands of domains every day looking for strong keyword domains which will soon expire, I always appreciate a tool that makes my job easier and especially faster, since time is the most precious of all resources I have.  A few months ago I stumbled upon , I can't even remember...

November 21st, 2009


I disagree with most Domainers and "experts" on the topic of Hyphenated Domains. I have bought and sold many highly valuable keyword hyphenated domains. Sometimes, the hyphenated domain can be more valuable in terms of SEO if the keywords are not easily decipherable by Google. If you put a multi-word domain name into Estibot for...

October 17th, 2009

A Small Business that "Gets It" - Sunset Park Massage Suppliess

Today, I had the pleasure of meeting Stephanie Pisarski, the proprietor of Sunset Park Massage Supplies ( Stephanie has been "online"for 12 years now selling massage equipment.  She is a small business owner, based in Florida, and she "Gets It" when it comes to domain names. Stephanie doesn't spend a single penny on marketing...

September 1st, 2009

CEO Andrew Rosener will appear as Guest Speaker on today at 1pm EST

Today at 1pm EST our CEO Andrew Rosener will appear as the Guest Speaker for featured auction. Andrew will discuss the recent launch of website as well as other projects we are currently working on.  He'll also talk about our Premium Domain Brokerage Service.  We are looking for lots of questions, comments and...

April 23rd, 2009

Principles to Work By

Media Options’ owner has a background in the fish business. Seafood Commodities is a real tough business with a cut throat attitude and a warehouse full of hard nose businessmen (fishmongers).  Remind you of another industry?  Anyhow, when he started out in the fish business, his first day on the job, his boss took a...

March 25th, 2009