Blog
The Psychology of Domain Branding and Name Memorability
The art and science of domain branding are deeply intertwined with human psychology. When individuals encounter a domain name—whether on a billboard, a social post,...
Navigating Buyer Expectations in Sales of Highly Specific Domains
When it comes to selling highly specific domains, managing buyer expectations is critical. These domains, often characterized by niche keywords or industry-specific terminology, can present...
The Role of Domain Brokers for Part-Time Investors
For part-time domain investors juggling a day job, family obligations, or other entrepreneurial pursuits, managing the end-to-end lifecycle of domain acquisitions, negotiations, and sales can...
Budgeting for a Domain Rebrand Hidden Costs Revealed
Embarking on a domain name rebranding initiative is often seen as a creative and strategic endeavor, but one of the most overlooked aspects is the...
How to Manage Domain Auction Bidding Risk
Domain auctions represent one of the most dynamic and high-stakes aspects of domain investing, offering opportunities to acquire names with existing value, expired assets with...
Measuring Real vs Nominal Domain Price Appreciation
The domain name industry has long been fueled by stories of remarkable appreciation, with early adopters turning modest investments into seven- and eight-figure exits. Headlines...
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