On the Record with Remote.com

The Story Behind Remote.com In 2020, thanks to the global Coronavirus pandemic, companies large and small have been adopting remote work. Twitter, for example, has reportedly told staff that they can now work remotely forever. With remote work here to stay, we’re featuring a startup that is aiming to help companies with the often painful

On the Record: How Plato Design Re-branded to Aesthetic.com

The Story of Aesthetic.com  Rebranding is a difficult process, but rebranding and simultaneously acquiring a premium one-word .COM domain can be even tougher. In this edition of On the Record, I speak to John Milinovich, a serial entrepreneur and former employee of Pinterest and Google. Now John is the founder of Aesthetic, a design platform

On the Record: The Domain Story of Extend.com

In this edition of On the Record, we speak with Woody Levin, Extend’s co-founder, and CEO, about how he managed to acquire Extend.com within just 48 hours of first contacting the owner. Woody, a serial entrepreneur, has made a career of using technology to find and fix inefficiencies in various markets that can benefit consumers

On the Record: The Story of Paw.com

Three-letter .COM’s can make incredible brands thanks to their memorability, exclusivity and their ability to instill trust in consumers. In this edition of “On the Record”, we are taking a look at the fascinating story of Paw.com, a designer pet product company founded by David Gimes. The company started life as TreatADog, but managed to ...

On the Record: The Story of Print.com

Media Options is excited to partner up with James Iles for a new series of articles called: On The Record. When I first started brokering domain names James had a big part to play in my education.  He has been interviewing and writing on the domain industry for years.  The story of a domain name

Off The Market Forever

Why you need to buy your domain name before it is too late

When is the best time to buy your domain name? I mean the perfect domain name for your company. Startup mode is a difficult time for most entrepreneurs and founders. Often, the main focus is on cash flow and developing a viable product.

Buying your brand's perfect domain name is not even on the radar. But it could be the single biggest risk that you have to the ability to scale.

Let me explain…

The true cost of your domain name

Domain name strategies for startups I had a conversation with a start-up this last week, and we're talking about domain names and the different types and ways to brand. He was reaching out on a domain name that we are brokering.  His first comment after he heard the price was that he may just...

The Great Startup Debate: Try vs Get vs Go

The Great Domain Name Startup Debate. Startups have massive challenge today.  What should they do if the raw unfiltered version of their domain name is taken and already in use? Most startups may be tempted to add something to the front of the domain such as: Try or Get or Go. What do I...

Why you need to own your raw unfiltered branded domain name.

Are you protecting your baby? I am talking about your email security. I spoke to someone today, and they’re selling a domain name. I was helping him out with his transaction. One of the things I recommend every owner of a premium domain to do is set up a catchall email address. It takes about...

Is Your Domain Name Cheating On You?

Find out the three ways your domain name could be cheating on you. Is your domain name cheating on you? There are three different ways. So I talk about the seven dimensions of how a domain impacts a brand. There are three ways that your domain could be cheating on you. The first...

Three Reasons Domain Prices Are Going Up.

The prices for quality domain names are rising. One of the common objections we receive in our outreach is that the market for domain names is dead. With the power of Facebook, Google, Twitter, and Instagram nobody needs a domain name. Domain prices should be falling, correct? Actually, it is the opposite. The value of quality...

Avoid This Mistake When Selling Your Premium Domain

So, you want to sell your PREMIUM domain and achieve top dollar for your investment? A domain auction seems like is a great way to go, right? What better way than having 5 to 10 interested companies all bidding for their chance to control your valuable domain name. The time constraints along with competition might...

Media Options acquires domain industry education media company, DomainSherpa.com!

Today we are honored and excited to announce that Media Options has acquired Domain Sherpa! Please see the interview and announcement here! A significant portion of domain name sales requires education about the domain industry. With this in mind, Media Options CEO Andrew Rosener has been a regular guest on Domain Sherpa, the source for...

Six Proven Domain Name Strategies Used by The Top Brands

Top Domain Name Strategies Revealed You finally got your brand launched, and sales are flowing in. I think you will agree with me when I say that building a brand and company that is profitable is a huge success. Your original domain and brand helped you achieve this success.  So, there is no need to...

Now offering Crypto Currency brokerage

One of the greatest challenges to participating in the Crypto & Blockchain revolution is ACCESS. The #1 question we get asked by friends & clients alike who are looking to dabble in crypto currencies is: "How do I buy Bitcoin?" The market at this stage presents many hurdles to a new entrant such as security...

NameSummit Digital Branding Conference: NYC August 7-8

Interested in discount tickets and a chance to win an exclusive hour-long coaching session with Andrew Rosener? Media Options is proud to sponsor NameSummit 2017, coming to New York City this August 7-8 to ignite conversations about branding in a digital world. Here's some info about the conference, and further below is info on how you...

Domain Names Are Assets: Successful Brands's Secrets Revealed

Domains are just like real estate only online, right? Or are they? Well, it turns out that domain names are very different and much more important. Domains intersect with a brand on a much deeper level that leaps the value past the hard cost of the domain. For example, the Cars.com domain is estimated at...

Domain Names Impact SEO (not just in the obvious way)

Getting ranked on the first page of Google for your search term is priceless. I think you will agree with me when I say that SEO is critical to any company’s success online. So then… SEO is King, right? Well, sort of…. If you understand these key elements of how your domain name impacts your branding...

Domain valuation explained by these 6 factors

(This is a long post however if you think you have a valuable domain well worth the read) Domain Valuation Fundamentals Explained. I think you will agree with me when I say: It can be VERY difficult to determine the correct domain valuation range for most domain names. The last thing you want to do...

Use This Formula to Acquire The Perfect Domain.

Follow these seven guidelines to avoid making critical mistakes in your domain and brand name selection. The C.O.N.V.E.R.T formula is one of the guidelines that we created to help our clients acquire the perfect domain.  Walking thru these core principles will help you determine the strength and quality of your domain name options. The domain...

Not doing this could cost you millions of dollars

Proudly announce your domain acquisition. This past week the domain blogs were all telling the story on the acquisition and purchase price for Sumo.com. This was a brilliant marketing tactic by the founder Noah Kagan. The acquisition of a premium domain is unique opportunity and window for a brand to gain viral press and coverage...

Brand Ranking: Why Traditional Advice Is Wrong

Domain names play a crucial role for the positioning your brand.  The digital age has allowed small companies to take the big guys head on.  Most websites now look very similar.  This is no longer a significant advantage. How a brand ranks against the competition impacts sales, conversion and growth potential. Our minds rank brands...

The #1 Domain Strategy mistake most Startups make

Most startups seem to make this one crucial mistake with their domain name acquisition strategy. There are several stages of a startup from inception to the first investment round to even second and third rounds. While this article applies to all of these stages, we are specifically focusing on companies that have sales and have...

Why the Fake News Mantra will Drive Domain Values Higher

Companies risk millions of dollars in revenue and marketing investments when they rely on a third-party platform for their brand interaction. We see domains will become more important as the big brands (Google, FB, Youtube, etc..) clamp down and enforce restrictions on their sites. There has lately been a lot of talk in the news...

Why 2017 will be a great year for premium domains.

Three important digital trends that will drive the value of premium domains higher. Premium domain valuations will continue to increase in 2017. For most of the corporate world marketing plans and budgets are roughly in place for the next 12 months. Once again, we see several key themes and trends emerging for marketing and branding.

Discover these insider tips on how domains create value.

Media Options is announcing the launch of a new resource and book available at our website. For a limited time we are making available for download our new book “.Com Strategies." Our intentions in creating this resource was to give businesses a perspective on why domain names create a strategic competitive advantage. Not many executives...

These 12 Statistics Prove that Domain Prices Will Continue to Rise

Online advertising, sales and usage statistics show why domain names will increase in value in 2017 and beyond. The internet has forever changed the way brands interact with their potential customers.  By 2020 digital advertising will surpass traditional advertising methods. As advertising dollars move to online platforms, companies will need to focus more on developing...

7 Guidelines to Choosing the Perfect Domain

Use these seven guiding principles to acquire the perfect domain for your business. One of the best parts of working with Media Options is researching and speaking with hundreds of entrepreneurs, CMO’s and digital marketing managers.  A topic that frequently comes up is the role that domains play in branding and commercialization. Often the first...

How Important is Domain Strategy for a Startup?

How should Startups value domains? Choosing the perfect domain name is crucial to the success of a startup. Businesses with the best domains continually rise to the top: this is not a coincidence.  Domains are an integral part of branding and marketing.  The closer a domain aligns with your brand, the exponential impact it has...

These 4 Companies Understand How to Use Multiple Domains

Successful companies understand how multiple domains create value to their branding and marketing messages. As companies take market share and grow sales, marketing budgets and campaigns become more complex. On any given week I will reach out to over 300 businesses to start conversations on their domain strategies. Over time we have noticed a trend...

How to leverage & take back the conversation using your domain

Domain strategies should play an important role in every marketing campaign. Nearly 70% of Americans regularly shop online with over 85% of Americans connected online.  In Europe 67 % of individuals aged 16-74 used the internet on average daily or almost daily in 2015. Successful businesses integrate their domain strategies at every touch point as an...

Why simplicity is crucial to rebranding.

Snapchat illustrates the power of rebranding Rebranding is a powerful strategy that can boost media exposure, help launch a new product and pull a company together to overcome new market challenges. Snapchat was in the news late last week as they rebranded their parent company to Snap.  Understanding the fundamentals of rebranding is crucial to...

This huge mistake shows why domains are crucial to brands.

Avoid this one strategic mistake that could sink your business. As a domain broker, I spend lots of time researching subjects on marketing, SEO, and branding. One of the most rewarding aspects of my day is having conversations with CEO’s, CMO’s, VP’s of marketing, IP lawyers and tech departments on how domains fit into their...

Proven Domain Strategies Underline These Three Brands

Domain strategies play an important role in brand creation. If you have ever started a business you know the importance and difficulty of deciding on a brand name. Over 300,000 new brand names are registered every year in the US alone. This is on top of the existing millions of brands and trademarks already registered...

Premium Domain Positioning Helps with the $3B Sale of Jet.com

The sale of Jet.com to Walmart for $3 billion dollars is further proof on the power of premium domain positioning. The sale of Jet.com to Walmart in early August is a great example to the branding and domain community on the importance of premium domain positioning. When Marc Lore founded Jet.com, he could have chosen...

Three common mistakes companies can avoid with their domain strategy.

The internet has forever changed the process for how companies create their name and brand.  As of January 2016, there were 123 million .COM domains registered with VeriSign. Finding an appropriate and available domain is now one of the first steps in the branding process.  If acquired correctly, this can have a profound impact on...

How Startups Can Shine like a Unicorn with 10% of the Initial Investment

Founders and investors are faced with many decisions on where to place valuable resources. Deciding on a domain name is a crucial & foundational decision that should not be overlooked or taken lightly.  Competition is becoming fierce for the Internet’s premier real estate.  There are over 300,000 new brand names registered every year in the...

Magnify your marketing spend with a premium domain

Media Options is now exclusively brokering the premium domain Plans.com Domains are the gateway to your online presence. Research suggests that first impressions are made in 1/10 of a second. Matching your domain to consumer intent at the moment a customer is searching increases your chance of conversion. Creating a lasting impression thru branding is […]

Media Options wins Domain Broker of the Year: Andrew Rosener inducted into Domain Hall of Fame

Many thanks to YOU, our valued clients and integral partners in our success! Media Options was honored to receive two awards, voted by domain investors, at The Domain Conference: Domain Broker of the Year: Media Options Inducted into the Domain Hall of Fame: Andrew Rosener We appreciate the success that the growing domain industry offers...

The New Normal: 5 Factors Driving the Rising Values of Short Domains

The value of short domain names continue to rise, seemingly without end or limit.  This leaves many asking if this is a temporary bubble that will burst or a more intrinsic shift in value; in other words, the “new normal.” It’s smart to ask this question, and often.  If you are an investor it’s critical...

Media Options Forges Even Closer Ties with Entrepreneurs: Andrew Rosener invited to join Young Entrepreneurs Council

Domain Broker Andrew Rosener teams up with Young Entrepreneurs Council Media Options CEO Andrew Rosener is delighted and honored to accept an invitation to join the Young Entrepreneurs Council. It seems like a perfect fit, since so much of Media Options’ business is about helping young entrepreneurs identify and acquire the perfect name and/or domain...

Is a Value Proposition part of your Marketing Strategy? To the consumer, Premium Domains say it all.

Is a Value Proposition part of your Marketing Strategy? To the consumer, Premium Domains say it all. Premium domain names are not exclusively valuable as online, digital assets for SEO. They increase shelf wins and brand expansion, even for Consumer Packaged Goods in the retail space. In addition, premium domains can also resonate with consumers on...

Standout on the Shelf with a Premium Domain: How Premium Domains can increase Shelf Wins Brand Expansion in the Retail Channel

Standout on the Shelf with a Premium Domain How Premium Domains can increase Shelf Wins & Brand Expansion in the Retail Channel How can a digital asset like a premium domain name increase wins on the shelf and in the retail channel? How can premium domain names help your CPG or brand expand and resonate...

Location, Location, Location: Explaining How to Use Premium Domains as Premium Property

Location, Location, Location Explaining How to Use Premium Domains as Premium Property “Location, location, location…” Those three words instantly convey what entire books could expand upon. At this stage in consumer/market education, most of us immediately grasp these concepts without extended research or education in real estate investment. “Location” guides and overarches all real estate...

Do’s and Don’t s of Premium Domain Acquisitions

Don’t make a unilateral decision: Domain names are multi-faceted digital assets. Consider a premium domain’s value to marketing (including SEO), legal (intellectual property), and finance (it’s a hard asset on the books!) Maximum ROI from a premium domain acquisition is created via teamwork, not unilaterally. Don’t make the common mistake of viewing “grow your own...

Strategically Build your Corporate Domain Portfolio like Bill Belichick

Strategically Build your Corporate Domain Portfolio by Acquiring “Shelf Names.” The Patriots proactively strategized to have Malcolm Butler in their back pocket for SuperBowl XLIX: Do you have yours? Bill Belichick built his team, smart and strategic. Are you building your domain portfolio with similar attentiveness? Malcolm Butler, who caught the pivotal interception of SuperBowl...

Media Options: State of the Nation

TLD.org has written on op-ed post about their speculation on the domain aftermarket; one that relied heavily on the actions of Media Options and our domain investment operations.  It was written without thought or comment from Media Options and was completely off base in interpreting our decisions and actions in the domain aftermarket and as...

It Can Hurt To Try Part II : Work Closely with your Broker to Choose your Price Wisely when Selling Premium Domains

It Can Hurt To Try Part II Work Closely with your Broker to Choose your Price Wisely when Selling Premium Domains Identify a Price Range within Market Value: While most sales are not made on the first, or second, or third contact, a buyer smells blood in the water if the asking price is drastically...

It Can Hurt To Try Part I: Why to Choose your Broker Wisely when Selling Premium Domains

It Can Hurt To Try Part I Why to Choose your Broker Wisely when Selling Premium Domains When selecting a broker to sell your premium domain names, choose wisely. The old adage, “It can’t hurt to try,” simply isn’t applicable. In fact, just the opposite is true: selecting a pricepoint or a broker that damages...

What a Glut of Premium Domains Means to your Business

Why to build a winning, intentional domain name strategy  My neighbor has 3 custom sports cars in his garage but rarely drives them. Does that mean they aren’t valuable? As brokers, we sometimes encounter pushback from companies who truly believe their current premium domain assets don’t have much value. “Our company already has premium domains...

50 Shades of Opportunity: Rare Domain 50.com Now Available!

With the hard limit of only 100 double digit domains in existence, and an ever-increasing demand from mobile and international markets, number domain names continue to skyrocket in value. While acquiring any one of these premium domain names would be a coup d’état, “50.com” stands alone as a once in a lifetime asset...

How Multiple Domains Spell Revenue Multiples for your Business

Best practices for multiple domain registrations for medium and large businesses Google owns 23 of the top 100 Alexa ranked websites, plus tens of thousands of other domains. Your business may not have Google’s budget or reach, but should also own multiple domain names. Here’s why. Exact Match Domains or EMD’s are domains that match...

Andrew Rosener receives Best Independent Broker Award

Many thanks to all our clients who voted in the 2014 Domainer’s Choice Awards. Andrew Rosener, Media Options CEO, is honored to receive the Best Independent Broker Award. The award emphasizes these valuable traits: Timely, responsive communication Strong negotiation skills Ethical businesses practices Maintaining relationships with the decision makers in many industries Always representing the...

Domain Name Leasing: A Growing Business Model

Who leases domain names? From Silicon Valley startups to the President of Spain, domain leasing is a valuable option for success. But here is a larger question: Will  domain leasing become the norm? Most businesses lease, rather than own, their brick and mortar presence. We believe premium domain name acquisitions will be transitioning to more...

Security: With Domain Names and Domain Name Brokers

Don’t Lose Your Kingdom: Protecting Domain Name Assets A few security suggestions all the experts missed A broker on Wall Street has probably heard of more ways to protect assets than a New York City cop. And a domain name broker is a vital resource to talk with about locking down your online assets. As...

How Premium Domains Provide Instant Credibility, Part II: Investor-facing Credibility

Part II: Investor-facing Credibility Domain names are concrete assets on corporate balance sheets, plus they offer brandplay opportunities in a unique, valuable way. Check out Part I about How Premium Domains Provide Consumer-Facing Credibility too! Startups Show Focus by using Premium Domain Names For startups in each funding stage, investors want to see focus. A focused...

How Premium Domains Provide Instant Credibility, Part I: Consumer-facing Credibility

The old advertising adage, “First in Mind Trumps First in Category Every Time” has been edited. Nowadays, it’s more like, “First in search engine results equals First in Mind.”  With brand budgets shifted from billboards to keyboards, acquiring a premium domain name should be at the forefront of marketing strategy. As strong brands already know...

Timing Is Everything In Buying & Selling Premium Domains

When buying or selling premium domain names, timing is everything. The domain market is an evolving market as the internet itself is relatively new. Buyer budgets ebb and rise, particularly for startups in various funding stages. The Chinese market for numeric domains has been extremely active as the Chinese internet market booms. A generic startup...

Media Options sponsoring DomainFest Hollywood!

Media Options is sponsoring DomainFest Hollywood March 31 - April 2, 2014! CEO Andrew Rosener and domain broker Neal Resnik hope to see you there. While most of the domains we broker are acquired by end users, our inventory of premium domain names come from domain investors like DomainFest attendees! Whether you are planning to...

Understanding Numeric Domain Value in Chinese Culture

Numeric domains, especially NN.com, NNN.com, and NNNN.com, are steadily growing in value and have been selling, especially to Chinese buyers. These sales have been steady over the past months in particular and the past several years overall. Understand why and how a savvy numeric domain name can be vital to engendering business deals, partnerships and...

How to Name a Startup: Startup Domain Names that allow you to Pivot

Premium Startup Domains can increase Value & Options, while Building Relationships with Consumers & Investors With regard to the domain name you’re choosing for your startup, let’s look at the statistics of pivoting- or reaccessing some direction of your venture or startup. A solid 93% of successful companies have identified the need to abandon some...

Discover a Startup Name Generator from your Domain Name Broker

Domain name brokers have exactly the tools to generate successful startup domain names, and they’re often free. Ask any Silicon Valley regular, and they learned what “portmanteau” or “onomatopoeia” meant during painful hours on an automated startup name generator that didn't generate much more than frustration; Professional naming companies for businesses can charge up to...

How Exact Match Domains Drive Revenue and Decrease Ad Budgets

Investing in an exact match domain adds concrete value and shaves the budget. Studies already show that exact match domains can increase traffic and drive revenue, but startups and companies looking for an edge should be aware that exact match domains can also decrease your online advertising spend. The most recent success story of...

A Study in Premium Domain Name Value: Media Options Tapped to Broker SALE.COM, one of Top Ten Domains in the world

Domain Name Broker Media Options is pleased to announce it has been selected to broker SALE.COM, one of the most exclusive domain names the internet has to offer. What makes a domain name so incredibly premium?  Eight hard factors for accessing premium domain name value for your startup or business: Mobile & International Appeal At...

Christie's sells $142 million Francis Bacon art piece: Was its owner a Squatter?

Heritage Auctions, the third largest auction house in the world after only Sotheby’s and Christie's, just successfully auctioned the first lot of domain names by a major auction house, closing around a half a million dollars of domain sales in the live auction (and still more in the silent auction following). On the other hand...

Tools & Rules for Picking the Right Domain: Mashable & Moz Overlooked the Two Best

Mashable and Moz.com have earned their status as excellent resources for entrepreneurs, startups, and SEO advice. Despite 12 rules and 18 resources, however, their recent articles advising startups on the domain naming process overlooked the two most vital options available today: aftermarket domains and a domain name broker like Media Options. Startups don't always have...

The Marriage of Two letter .COMs & Fortune 500 Companies: Why most are owned by major corporations

Looking at September’s $4.7 million sale of IG.com & Yahoo’s current auction of AV.com This September, IG.com sold to iG Group for $4.7 million. Bergdorf Goodman bought BG.com last year for an undisclosed price.  Yahoo is auctioning AV.com right now with a $1-1.5 million reserve. These rare two character .COM domains can be among the...

Does Jeff Bezos & Washington Post Acquisition Matter for Domain Name Values?

Amazon's Jeff Bezos knows plenty about market disruption.  Amazon shook things up, not just for the book industry but for the whole internet. That’s because Amazon is Jeff Bezos’ incarnation of the relentless pivot. Or, should we say, his first incarnation for perhaps many startups and industry comebacks? No one was surprised that the Washington Post...

Forbes highlights Media Options CEO on Domain Brokerage Negotiations

Yesterday's Forbes article about updated perspectives on advertising, branding, and digital marketing highlights Media Options CEO Andrew Rosener's fresh- and transparent- approach to domain name brokerage. Forbes lists domain brokers, and specifies Media Options as an example, as truly helping domain buyers and sellers to reach their goals...

gTLD Winners & Losers

As gTLD application results begin to emerge, companies are being labeled "winners" and “losers.” Lots of people are asking, “Will they be a success or a failure?” Beyond the registries themselves, there are individual domains in each registry that will be real home runs – some strings have more than others. Some of those names...

Google AdWords New Keyword Planner: How & Why to Use for Domain Name Valuation

For many years, domain name investors have relied on the Google AdWords External Keyword Tool, fondly referred to as GAKT, for domain name valuation. This free tool has been an integral part of most domain buying & selling decisions and we discussed it and explained how to use it in a previous post. Last week...

Local Domain Value: What Go Daddys Acquisition of Locu Tells Us About Local Domains

The search engine placement of geo domains, and therefore their value, was adversely affected when Google started posting local listings for professionals and local services several years ago. Basically, Google got into the directory business and ate your lunch while doing so. For example, a listing like SeattleLandscaping.com might have performed very well in the...

Who’s Afraid of the URL Wolf?

Some Buyers Fear that Domain Names will become Obsolete A recent Huffington Post article addressed some buyers's fears that URLs or Domain Names could become obsolete. To many in the thick of the domain or technical world, this idea is quite foreign. However, we need to keep in mind that domain name buyers come from...

When to Sell & Why We Sold White.com

Smart investors acquire domain names that are generic and have intrinsic value either for their semantic meaning or their potential brand value. It's a technically savvy twist on the classic buy and hold strategy for any investment. Take real estate for example - with a smart real estate purchase, there's always the option to develop, lease, or to hold out for the...

gTLD's Are Here; Is It Time To Pivot?

New gTLDs? Strategize with a domain broker… Domain investors and businesses alike have a vested interest monitoring the new gTLDs that might be coming out soon, like .GREEN and .NYC.  It's important to understand the potential conflicts, advantages & disadvantages as they may pertain to your current domain portfolio; whether speculative or strategic for your...

DNX.com Launches! A Fresh Take On Domain Auctions

We are very excited to announce that as of today, through a joint venture between Media Options and Internet Media PTY, the domain auction market will be turned on its head (literally)! Enter DNX.com (Domain Name Exchange) – not just a killer domain name, but a brand new look at the domain auction process and...

Microsoft Research Study: Domain Bias (preference) during Search

Understanding Domain Bias is absolutely essential if you fall into one of the following categories: Startups considering domain name acquisition Business investing SEO budget for higher organic page rankings Business investing in paid search results like Google Adwords Exact Match Domain Owners appraising domain value Several studies in the past decade have shown that certain...

Zeal.com Buyer Comments on Startup Domain Acquisition Process

The buyer of Zeal.com outlined his search for a domain broker from the viewpoint of most startups. It's particularly interesting to hear what that among a network of smart, experienced startup professionals, no one was familiar with the concept of a domain broker. With a background in businesses that consulted with real estate agents, the...

Why build on a domain that doesn't match your brand name?

CrowdFunding.com was recently acquired for a reported $170,000 by GoFundMe.com, who have stated they have no plans to rebrand. Veterinary Pet Insurance Company, the oldest and largest pet insurer in the US, is very well known as VPI. However, their entire online presence is built on premium domain PetInsurance.com. Companies build on a domain name...

Trying to choose a domain name to start your business?

When starting a business with an online presence, how do you choose a domain name? When you start a business, you need customers, you need to be found. Where will they find you? And how will they find you? Your startup's domain name is your online "location, location, location" & There's no manual for real estate...

Media Options Domain Brokerage Mentioned on Forbes

Forbes extensively researched the domain space for startups, writing an insightful two-piece series. The article highlighted a select few domain name brokers, including Media Options. It's a healthy sign for the domain industry to see mainstream media understanding the value of  the domain name space so well. Forbes articulately portrayed how domain name brokers can...

Media Options CEO Does Interview with DomainSherpa: Domain Acquisitions for Startups

Our CEO, Andrew Rosener, participated in an in-depth interview with Michael Cyger of DomainSherpa.com regarding the company naming process and domain acquisition process for startups.  It's a great inside look at the factors involved in selecting a good domain name for your startup and what you need to take into consideration to make the best choice.  In this day and age...

Domain Appraisals for One Word Domains & Premium Domains

Who knows the current potential resale value of your home better than a real estate agent? Zillow.com is a fabulous automated tool for estimating your home value, but their automation doesn't know if you have an upgraded gourmet kitchen or not. It is vital for many reasons, but it has its limitations. In the same...

Why choose a boutique domain name broker?

Media Options is a boutique domain name broker. What does that mean? Why would you want a broker like that? Here at Media Options, when we think of a "boutique"; we think of a welcoming, cozy storefront that prioritizes showcasing custom items over its own brand. We envision a boutique where the owner & other...

A Domain is Worth a Thousand Words Part II: Startups who built on Premium Domains... and Startups who didn't

A Tale of Two Startups… Startups who invested in premium domain monikers, and startups who did not… In Part I we discussed domain acquisition essentials for Startups & Entrepreneurs. We particularly highlighted the credibility, branding, and search engine advantages for a startup owning a premium domain. We also discussed how a domain broker can help...

Domains: A Golden Egg at Tax Time

Domains: A Golden Egg at Tax Time Well hopefully by now you’ve filed your 2012 United States tax return; time to prepare for next year!  Have you talked to your accountant about the different tax benefits that domain owners have? Since domains are relatively new in the realm of taxation, there isn’t much precedent to...

Forget Google: Why Exact Match Domains Are Still King

There’s been a lot of concern from people about Google’s recent adjustment of how it handles sites created on exact match domains (EMD).  Back in October, many domain blogs posted that owning an EMD—a domain that contains the same keywords used on your site—would no longer be advantageous and that sites will be banned from...

There is Only 24 Hours in a Day!

Outsourcing Your Web Site Development Using Freelancers We talk often around here about making the most of your domain names.  Back in days past, we used to be able to park our domains and collect checks from the ad revenue.  While that still works for some key players, many domain names are not earning enough...

A Domain is Worth a Thousand Words...

Part I: For Startups's Entrepreneurs Every entrepreneur and startup knows the importance of appearing experienced and professional. Whether approaching a potential investor or reaching out to clients, when your company is just starting up, you try to present its image in the most meticulous fashion. Each contact can make or break the new business...

Buying Like it's 1999!

In the last 13 years there has never been a better opportunity to acquire premium domain names!  Yes, you read that correctly.  I've been at this an awful long time and I can say that I've never seen so many premium generic domains coming to market.  There are a lot of factors at work, the ...

The Benefits of Collecting Domain Traffic Statistics

If you made the choice to sell your home, your real estate agent would take photos of the property; research similar recent sales; make notes about its best qualities; and create an appealing listing for potential buyers. You would explain what it’s like to live in the neighborhood.  If it’s quiet, you’ll mention that, as...

To Renew or Not To Renew? That Is The Question!

Renew your domains, or let them expire? An age old question that affects every domain investor! How do you decide which domains to renew, and when? Do you have a plan in mind when you purchase the domain, or only when the third renewal notice is in your inbox? Do you make a quick decision at...

Why Limit Yourself to a Few Good Domains? It Could Make Sense for You

Back when new .com registrations were plentiful, it was exciting to compile lists of new domain names to register. All those combinations of keyword-rich possibilities; you never knew which one could turn into a big moneymaker if resold to the right buyer or even just to hang out to and earn a passive income through...

Domain Value Appraisal Scam - Beware!

Domain Appraisal Scam; oldest trick in the book & What do we normally do when we want to know the estimated value of an asset?  If it's a home, we contact a property appraiser.  If it’s your car, you consult the Kelley Blue Book. A gemologist can appraise your grandmother's jewelry.  But domain names don't fall...

Short Is Sweet - The value of short domain names

The value of short domain names When it comes to the value of domain names, it's not just short and sweet - short is sweet! Whether keeping it short with how many words, or keeping those words themselves short, a domain name is generally more valuable the shorter its length.  For the purposes of this discussion...

How to use the Google Adwords Keyword Tool for Domain Names

One of the most common mistakes I see among domain investors who are just starting out, as well as small and medium size businesses trying to use the Google Adwords Keyword Tool (GAKT) to better understand keyword values is that they mistake BROAD SEARCH for EXACT MATCH SEARCH volume. There is a huge difference! Let...

MediaOptions and ReviMedia Partner to Launch Premium Domain DisabilityInsurance.org

Newly launched website DisabilityInsurance.org presents education & choices in the disability insurance industry Recently launched website DisabilityInsurance.org showcases a quality business built on a premium domain property through a smart partnership between lead generation powerhouse ReviMedia and domain broker Media Options, combining ReviMedia’s lead gen experience with Media Options’ extensive knowledge of the domain market...

Media Options brokering SSL.com domain & profitable business

Great to hear all the buzz about SSL.com being for sale. Excellent business opportunity. As 2012 says, "The best SEO is no SEO". This profitable SSL business is a prime example - and a prime opportunity! Check out the full press release here. Media Options offers a newsletter showcasing opportunities like this for incredible internet spaces...

Media Options hires Tess Diaz From Go Daddy

We are very proud and excited to announce that Tess Diaz has joined the Media Options team after 7 years of service at Go Daddy. It was actually Tess that got our CEO Andrew Rosener to dive head first into the Domain Industry. After years of working with Tess as our Executive Account Manager and...

Interview with Media Options CEO Andrew Rosener

Our CEO, Andrew Rosener, has been in the news quite a bit lately as he has been giving several interviews regarding domain name valuation and how to utilize exact match keyword domain names to increase traffic to your business & website. Andrew was invited to give an interview with one of the Real Estate industries...

MediaOptions nominated for Domain Broker of the Year!

MediaOptions nominated for 2012 Domain Broker of the Year...

Media Options asked to broker Hunt.com Domain Name

Hunt.com is up for sale and it's priced to sell fast! We are brokering a lot of premium domain names right now including Adventure.com, DebtReduction.com, MyLoan.com, Faves.com, MyGarden.com, Blunt.com, Monument.com, Hemisphere.com, CheapFlooring.com & many more! However, one particular domain name stands out to me and that is Hunt.com. Most of us think of the sport/hobby...

Selecting A Domain Name Broker

Recently I have noticed a lot of new entrants into the Domain Name Broker space. I have always been a free market capitalist and welcome competition as it only drives the cream to the top. However, what I don't like is people with low moral or ethical standards entering my industry and pretending to be...

Media Options purchases premium insurance domain OnlineInsuranceQuotes.com

We recently acquired a very premium insurance brand: OnlineInsuranceQuotes.com We are partnering with one of our clients ReviMedia in order to best monetize and develop this domain to provide the best place to find online insurance quotes. This is an exciting project for us because although we have sold millions and millions of dollars in...

IMPORTANT: MediaOptions Newsletter Opt-In

We were notified by our email service provider that we must do a "double opt-in" with all of our clients on our email list which receive our Domain Deals Newsletter. Last night (October 17th) we sent out an Opt-In email to everyone who has been receiving our newsletter for the last 3 years. In order...

DX.com - SOLD!

We acquired DX.com in order to try our luck in the Daily Deal space which is so hot right now. We got a terrific development partner and with the help of Logo.com who did a knock up job with our Logo Design , we built a brand. Our traffic was building steadily. Our Alexa rank...

How to Value a Generic Domain Name Methodology

I was recently interviewed by Michael Cyger, publisher at DomainSherpa.com, about my methodology to value generic domain names. In this video interview, I run through not only my methodology, but also some examples of my brokered sales, some sales at auctions, and some sales that never materialized due to reserve pricing being set too high...

Sales are increasing fast! Short Domain Names in High Demand!

Great week of sales! I will make a prediction that in the coming 24 months we'll see a rapid increase in the value of 2 & 3 letter .com domains (all short domains for that matter). As Mobile plays a larger and more important role in how people access the internet the demand will be...

Recent Acquisitions - How about you?

Recently, I've found that a number of premium domains which were previously either unavailable for purchase or priced out of range have come back down to earth and in the marketplace (priced to sell). Here are a few of our most recent acquisitions (some names have already been sold & some are slotted for development...

MediaOptions.com - New Site, Same Great Service!

You may have noticed that we made some major changes to our website MediaOptions.com today! In fact, we launched a whole new website. Although, we tried to maintain the same look & feel which we have gotten so much great feedback about, we have dramatically changed the functionality and focus of our site! First off...

Domain Name Pizza.net Sold in Private Sale

Media Options Inc. (MediaOptions.com) announced today that they have completed the sale of the domain name Pizza.net.  All parties involved in the sale signed an NDA (non-disclosure agreement) so unfortunately; details of the sale cannot be released.  However, it is believed that this sale represents one of the top 5 .NET domain sales of all...

CPC up & RPC down, Domain values UP?

I read a very interesting article today about online advertising, sent out by newsletter from  MediaPost.com. It was funny to me that CPC to advertisers is dramatically rising and revenue per click to publishers and domain investors is dropping dramatically?? What gives? In my eyes, that means the value of those exact match...

CascoViejo.org -Progress Update

As I mentioned before in a previous post, we recently launched a new website for our city, Casco Viejo, Panama (CascoViejo.org). Well, I wanted to update you on the progress we are making.  In short, the site is kicking butt! In just 2 weeks we are ranked on Page 1 of Google search for the...

New Website - DomainersDigest.com Launches

A new website, DomainersDigest.com, was just launched yesterday by Steve Kaziyev of NamePursuit.com.  It is essentially a blog, but Steve has found a very interesting niche in order to differentiate from all the other Domain Blogs out there. DomainersDigest.com focuses on people - Domainers to be precise.  Not just any domainers, but the lesser known...

It won't happen to me, right?

It won’t happen to me, right? That's what I thought!  As many of you have probably already read in DNJournal or elsewhere, last week was a rough week for me.  I awoke Monday morning to discover that I had been hacked.  Someone had stolen my domain name, CFJ.com , from my Godaddy account.  At the...

DomainStryker.com - Worth the price of entry!

As someone who scans thousands of domains every day looking for strong keyword domains which will soon expire, I always appreciate a tool that makes my job easier and especially faster, since time is the most precious of all resources I have.  A few months ago I stumbled upon DomainStryker.com , I can't even remember...

Hyphenated-Domains

I disagree with most Domainers and "experts" on the topic of Hyphenated Domains. I have bought and sold many highly valuable keyword hyphenated domains. Sometimes, the hyphenated domain can be more valuable in terms of SEO if the keywords are not easily decipherable by Google. If you put a multi-word domain name into Estibot for...

A Small Business that "Gets It" - Sunset Park Massage Suppliess

Today, I had the pleasure of meeting Stephanie Pisarski, the proprietor of Sunset Park Massage Supplies (www.MassageSupplies.com). Stephanie has been "online"for 12 years now selling massage equipment.  She is a small business owner, based in Florida, and she "Gets It" when it comes to domain names. Stephanie doesn't spend a single penny on marketing...

CEO Andrew Rosener will appear as Guest Speaker on Bido.com today at 1pm EST

Today at 1pm EST our CEO Andrew Rosener will appear as the Guest Speaker for Bido.com featured auction. Andrew will discuss the recent launch of MediaOptions.com website as well as other projects we are currently working on.  He'll also talk about our Premium Domain Brokerage Service.  We are looking for lots of questions, comments and...

Principles to Work By

Media Options’ owner has a background in the fish business. Seafood Commodities is a real tough business with a cut throat attitude and a warehouse full of hard nose businessmen (fishmongers).  Remind you of another industry?  Anyhow, when he started out in the fish business, his first day on the job, his boss took a...