Domain Appraisal

Why MediaOptions is the Best Domain Appraisal Service

We absolutely believe that there is a buyer for almost every domain name—and when we locate that ideal buyer, they attach unique value to that domain. It’s not something a computer can spit out for you with a simple algorithm: the domain name buying and selling process is a skill set that comes with time and experience.

MediaOptions is widely considered an expert on the subject of domain name valuation and domain appraisal. Our CEO, Andrew Rosener, has been extensively interviewed on his data and metrics-driven approach to domain value.

There is no random, “gut-based” version of reality here at MediaOptions. We let facts and statistics drive our analysis, and we are relentless as we unearth all of the details that we can to help the valuation.

The MediaOptions Domain Appraisal Process

At MediaOptions, we do not provide an automated appraisal or use a domain appraisal tool. Free valuator tools like Estibot, Sedo, Domainindex, or GoDaddy can miss important factors that cause a skewed valuation.

As we work to facilitate domain sales, rather than relying on a domain valuation tool, we appraise each site by hand under the eye of an expert—in most cases our CEO.

There are more than 20 metrics that go into every single domain appraisal we do. When appraising your domain, we consult niche experts in order to provide you the most accurate appraisal of domain name value possible. At the end of the process you will be provided with a PDF certificate of appraisal. Most appraisals will be completed and sent to you by email within 3 business days (often less).

Some of the factors that go into determining the value of a domain name include:

Search Volume for the exact keyword(s) contained in your domain name
Cost Per Click (CPC) for the keyword(s) in your domain
Age of the domain
Length of the domain
Number of Words in the domain
SEO value of the domain name and website rankings according to authorities such as Alexa, Moz, and Google
Google Search Engine PR rank
Link Profile
Competition for the keyword in your domain
Number of advertisers for the keyword
Brand potential
Easy to pronounce
Easy to spell for the end user
Easy to replace with similar domains

Discover Your Domain’s Value

If you have a premium domain name and want to determine the domain’s worth, MediaOptions can help you price this valuable online real estate. Looking for a valuation of your entire portfolio? We can help with that, too.

We know how to accurately appraise some of the most valuable domain names. We charge $1500.00 for a professional and documented domain name appraisal, including the key metrics used to establish the real value of your domain name.

A discount may be available for bulk or multiple appraisals of your own domains or new domains. In many cases, we may provide a free domain appraisal to clients who utilize our premium domain broker service.