With the hard limit of only 100 double digit domains in existence, and an ever-increasing demand from mobile and international markets, number domain names continue to skyrocket in value. While acquiring any one of these premium domain names would be a coup d’état, “50.com” stands alone as a once in a lifetime asset. Our world acknowledges that 50 is special, unique. No birthday or anniversary is as celebrated as the 50th.
Take, for example, the next SuperBowl: it’s such a standout anniversary that the NFL will celebrate “SuperBowl 50” rather than with the usual Roman numerals. Naturally, they have decreed it will be the only SuperBowl with this distinction… because 50 is special. We hear everyone say 50 is indeed the new 40, but why? It’s because now, more than ever, we celebrate the vitality and adventure that wisdom and retirement offer.
Life over 50 is a booming segment of lifestyle marketing, with different dating brands & different marketing approaches. In another example of how 50 stands out as a definitive marker, Huffington Post targets the 10,000 baby boomers turning 65 every single day for the next 19 years- but how? With the “Huffington: Post 50” brand… note that’s it’s not Post 65, but 50. Alternately, “50.com” may be utilized by a US national campaign, referencing our 50 states. Whether advancing education, civil rights, or more, the brevity of “50.com” is powerful, especially for mobile traffic and conversion rates.
For example, one charity utilizing a numeric brand name, Good360, wasn’t always named that. Formerly called Gifts in Kind International, they rebranded to the shorter name in 2011 as an integral part of their plan to double or triple online donations. Indeed, it seems to have worked, because they are now the 35th largest charity in the US.
As Good360 understood in their growth plan, a short, numeric domain name can be an essential part of a rebranding process. Shorter is indeed sweeter: studies show that domain names with 8 or less characters are the most valuable and most successful. And despite the possible American connotation for the 50 states, it’s not just the US market that sees significant value in a numeric domain name like 50.com. After all, numbers are the only truly international language. In the Chinese and Indian markets, there are countless languages, dialects, and characters that are not standard or easy on a keyboard.
Thus, companies built on 2 and 3 digit domain names are typically the biggest and best. Two of the top ten most popular websites in China are 163.com and 360.CN. The Chinese market is particularly keen to the very limited supply of 2 digit domain names, and numbers have a very special meaning in Chinese business. Looking at the 9 possible 2 character domain names counting in increments of 10, the only 3 currently in use are all Chinese websites: 30.com, 70.com, and 90.com.
The Chinese have found that an exclusive number domain circumvents the language and typing issues Asians experience, while also providing a hard asset on the books and an auspice of prosperity. These are vital to engendering business deals, so oftentimes a strong numeric domain name opens doors for partnerships, investment, and much more to a company expanding into China or a current Chinese company rebranding. Thus, a numeric domain name acquisition can be a very smart, even vital investment for success in the Asian markets.
Plus, 2 character domains are super easy on the eyes- and on our typing fingers- in a mobile environment. With mobile growth skyrocketing across the internet and particularly within significant populations like India, Brazil and China (where users almost exclusively utilize mobile connections), these short domain names will continue to increase in value.
With studies showing that tablets exceeded desktop conversion rates in Q1 of 2013 and mobile & tablet use nearly doubling during 2013, the length of the domain name becomes even more vital. After all, there’s nothing easier to type on a smartphone or tablet than a two character .COM. Now that’s money in the bank.