A Small Business that “Gets It” – Sunset Park Massage Suppliess

spa-stones-with-orchid-flower-candle-wooden-table-grey-background

Today, I had the pleasure of meeting Stephanie Pisarski, the proprietor of Sunset Park Massage Supplies  (www.MassageSupplies.com). Stephanie has been ‘online’ for 12 years now selling massage equipment. She is a small business owner, based in Florida, and she ‘Gets It’ when it comes to domain names.

Stephanie doesn’t spend a single penny on marketing or advertising, not even on Google Adwords.  While that in itself may not surprise you, or may even be cause for concern in most cases… not so for Stephanie.  Her e-commerce store, MassageSupplies.com, is ranked Numero Uno (No.1) in Google and Yahoo for ALL of her targeted keywords, like:  Massage Supplies  &  Massage Equipment. How does she do it?  Well, the fact that she has been online for 12 years certainly helps, but that’s not all.

I need to discuss the domain I own!

Stephanie attributes a great deal of her success to the generic domain names she has acquired over the years which she redirects to her primary site, MassageSupplies.com.  One of those domain names, Massage-Equipment.com, was just purchased here at MediaOptions.com. MediaOptions.com will be helping Stephanie to further develop her online presence with the addition of more domain names related to her products and services.

Congrats to Stephanie and MassageSupplies.com for being one of the early adopters of generic domain names!

News Blog Posts:

The Competitive World of Drop Catching The Competitive World of Drop-Catching Expired Domains

Drop-catching is a fascinating and highly competitive practice within the domain industry, focused on acquiring expired domain names the moment they become available for re-registration. Expired

Cutting Renewal Costs A Domain Investors Guide to Lean Portfolios Cutting Renewal Costs: A Domain Investor’s Guide to Lean Portfolios

In the world of domain investing, profitability often hinges not only on the domains one acquires but also on how efficiently those assets are maintained over time. While acquisition strategies

Domain Auctions and the High Cost of Competitive Overpayment Domain Auctions and the High Cost of Competitive Overpayment

In the intricate world of domain name investing, few phenomena are as financially damaging and psychologically draining as the tendency to overpay at auctions due to bidding wars. The auction system,

The Role of TLDs in Shaping Domain Value The Role of TLDs in Shaping Domain Value

In the domain name market, one of the most significant factors influencing the value of a domain is the choice of top-level domain (TLD). A TLD is the part of the domain name that follows the final