CPC up & RPC down, Domain values UP?
I read a very interesting article today about online advertising, sent out by newsletter from MediaPost.com.
It was funny to me that CPC to advertisers is dramatically rising and revenue per click to publishers and domain investors is dropping dramatically???? What gives?
In my eyes, that means the value of those exact match keyword domains is going to increase dramatically. As advertisers become more aware of the importance of the domain name in search engine rankings, the discrepancy in what companies are willing to pay in paid search ranking versus what most will pay for a domain name, should tighten up.
I need to discuss the domain I own!
If you are willing to pay $5,000 per month to Google Adsense and just having the keyword domain name will have nearly the same effect (if not more) in your search engine ranking, then wouldn’t it stand to reason that the value of that domain name is a multiple of the monthly expense to Google Adsense? (Maybe 24 months would be reasonable? Or maybe it should be 60 months, since that is the life of a domain given by the IRS?).
Either way, I believe domain values are on the rise. Domain names are an essential element of Search Engine Optimization and that’s all there is to it. As the fight for top spot heats up, so will the market for domain names (exact keyword match domains).
My thoughts for today…
News Blog Posts:
The Psychology of Domain Branding and Name Memorability The art and science of domain branding are deeply intertwined with human psychology. When individuals encounter a domain name—whether on a billboard, a social post, or in a search result—their
Navigating Buyer Expectations in Sales of Highly Specific Domains When it comes to selling highly specific domains, managing buyer expectations is critical. These domains, often characterized by niche keywords or industry-specific terminology, can present unique
The Role of Domain Brokers for Part-Time Investors For part-time domain investors juggling a day job, family obligations, or other entrepreneurial pursuits, managing the end-to-end lifecycle of domain acquisitions, negotiations, and sales can become a
Budgeting for a Domain Rebrand Hidden Costs Revealed Embarking on a domain name rebranding initiative is often seen as a creative and strategic endeavor, but one of the most overlooked aspects is the financial planning required to execute it properly.