What Makes a Domain Name Premium?
A premium domain name is a website address with a higher value than a standard domain. Premium names cost significantly more, ranging from hundreds to millions of dollars, because a person or registry already owns them. Factors contributing to a name’s premium status include length, keywords, and memorability.
Simply put, a domain becomes “premium” when someone believes it has a higher value than other website addresses. MediaOptions specializes in premium domain names and can help you buy or sell a high-value domain.
Branding: How Well the Name Reflects Your Brand
It’s important to consider how well your website’s name reflects your brand and communicates your company’s values and mission. A well-thought-out name can help establish credibility and make your business look more professional.
When choosing a name for your website, it is important to consider its branding potential. An address that is easy to remember, pronounce, and spell can help customers remember your brand and website. Additionally, using a custom name instead of a freebie with extra words attached will increase your brand’s credibility.
Selecting the perfect premium domain name can also help establish your brand in the minds of potential customers. When they hear or see your website address, they should be able to connect it to your business easily. This is a great reason to buy a premium domain name — even if you have to pay a premium price.
If you ever decide to sell your website name, its relevance to a popular niche can greatly impact its value. Wording relevant to a particular industry or that is catchy may be more valuable to potential buyers.
Memorability: How Easy It Is to Remember
An easy-to-remember website name can contribute to brand recognition and organic traffic. A web address that is short, easy to spell, and pronounceable can enhance its memorability. The name should also be pronounceable.
Additionally, it should be relevant to the business or brand it represents and must be available for registration. An appropriate web address can contribute significantly to the recognition of a brand or business, providing an advantage over competitors.
For example, a company that sells shoes might want a name like “shoe lovers dot com,” as it is easy to remember and relevant to the business.
Length: Keeping it Short and Sweet
Short web addresses offer several benefits that can positively impact a business’s online presence. The shorter the name, the easier it is for people to remember it. Short names are also easier to spell and pronounce, which can lead to direct traffic when users type in the exact URL.
Additionally, short website URLs increase brand awareness, as their simplicity allows them to be useful in various marketing channels, including word-of-mouth referrals, social media, and advertising.
Another benefit of a short name is that it can increase a website’s credibility. A concise and memorable name can give the impression that a business is established and professional.
Keywords: Including Relevant Keywords in the Domain Name
Including relevant keywords in your website address can be beneficial to your business for a variety of reasons. First, it can help your search engine optimization (SEO) efforts, making it easier for potential customers to find your website.
For example, if you run a bakery in San Diego, having the words “San Diego” and “bakery” in your web address can help your website rank higher in search results for people searching for bakeries in San Diego.
Second, a keyword-rich domain name can make it easier for people to remember your website address, as it communicates what your business is about.
Availability: Making Sure the Name is Available
Before purchasing a digital asset, check to see if the name you have in mind is available. One way to check a name’s availability is to visit a domain registrar website, such as Google Domains, and perform a search for the name you want.
Most registrars offer a service that lets you see if a name is registered or available for purchase. You can also look up the name on Whois to check its availability.
Availability of Subdomains
Also, remember that a domain can be broken down into subdomains. A subdomain can be used to create a unique address for a specific page or section of your website.
However, it’s important to note that a subdomain’s availability depends on the parent site’s availability.
Website Addresses that Increase in Value
When a name is in high demand but has limited availability, the seller can increase its price. Interestingly, a name purchased at a regular price can sometimes increase in value. This can happen when the name is highly relevant to an emerging business or industry.
The demand for a certain website address may suddenly increase because it is connected to a significant event or time, making it more valuable than the average domain. If you are sitting on in-demand digital assets, we can help you with the domain sales process.
Contact a Premium Domain Name Brokerage Today
Whether you have a premium domain for sale or want to purchase one, MediaOptions has you covered. We buy and sell high-quality domains and are the top broker in the industry.
If we don’t have the name you want, we’ll do our best to locate that perfect domain for you and negotiate a deal with the current owner. However, if that doesn’t work, one of our experienced consultants can help you choose an alternate domain name.
Call or contact us online to learn how we can meet your needs.