Media Options Inc. (MediaOptions.com) announced today that they have completed the sale of the domain name Pizza.net.  All parties involved in the sale signed an NDA (non-disclosure agreement) so unfortunately; details of the sale cannot be released.  However, it is believed that this sale represents one of the top 5 .NET domain sales of all time.

The sale comes at a time when the TLD space is being inundated with new extensions and the global release of previous ccTLD’s (country code top level domains).  There has been question by some domain investors regarding the long-term viability of the .NET TLD, however, this sale should put those insecurities at ease.  The domain industry as a whole has been growing rapidly with total domain registrations expected to surpass 200 Million by years end.  The shortage of available premium generic domain names has steadily increased the price and value of such domains.   As reported by DNJournal.com (a leading industry news site), the aftermarket sales price of domain names has increased by 38% when comparing second quarter sales in 2010 vs. 2009.

Andrew Rosener, the CEO of Media Options Inc, says “We spent several months marketing this domain to many different parties whom we felt may be interested in the inherent value of such a powerful generic domain name, including Dominos Pizza & Pizza Hut.  We are very pleased with the success of our efforts and believe that the buyer we found will use this domain to its full potential, which considering the 9.2 Million exact searches per month in Google alone, is a tremendous amount of potential.  Pizza.net is not just another domain name; this domain was at one time the first online food ordering system on the Internet and was even featured in the hit Hollywood movie “The Net” starring Sandra Bullock.  Aside from this, Pizza.net was the first website on the Internet to ever use a local business proximity search, a technology which was later patented by Microsoft.”

For those who are not familiar with what a local business proximity search is, it is one of the single most commonly used tools on the Internet today.  When you type in your address, zip code or ip address and a search for local businesses in your area is performed, this is a local business proximity search.

Pizza.net was originally registered in 1995 and has been owned by the same individual until the time of this sale.  Many people who were active on the Internet in the late 90’s may remember Pizza.net as being a popular online pizza ordering system.  At this time it is uncertain what the new owner’s intentions are for Pizza.net.

Media Options Inc. is a brokerage service of premium domain names with over 12 years of experience in the domain business.  They operate one of the leading domain industry newsletters and are currently brokering the sale of other premium domain names such as:  Ropa.com  (clothing in Spanish), ColdAndFlu.com & many others.  For more information about their services please visit:   www.mediaoptions.com.