Media Options logo
  • Domains For Sale
    • All Domains
    • AI
    • Crypto
    • Finance
    • Lead Generation
    • Short
  • About
    • About Us
    • Our Team
    • Contact Us
  • Domain Broker
    • Buy A Domain
    • Sell A Domain
  • Services
    • Domain Brokerage
    • Consulting
    • Domain Appraisal
    • Expert Testimony
  • Blog
  • Resources
    • Newsletter
    • FAQs
Free Consultation
(855) 367-2537
  1. Home
  2. Blog
  3. Google AdWords New Keyword Planner: How & Why to Use for Domain Name Valuation

Google AdWords New Keyword Planner: How & Why to Use for Domain Name Valuation

online-marketing-commercial-connection-technology

For many years, domain name investors have relied on the Google AdWords External Keyword Tool, fondly referred to as GAKT, for domain name valuation. This free tool has been an integral part of most domain buying & selling decisions and we discussed it and explained how to use it in a previous post. Last week, Google replaced this vital tool with the new “Keyword Planner.” Many people have been emailing us in a panic and wondering how to get this type of data now or inquiring if it’s still relevant.  The answer is YES – it’s still very relevant, perhaps more than ever, and we will explain now how to find it and how to use the tool effectively.

In many ways, Google has made our job easier and reinforced many of the ideas we have promoted over the last few years. The information Google provides about exact search volume and advertiser cost per click help ascertain the value of the domain name.  In essence this data helps to establish a measurable “demand” for any particular keyword(s). Investors choose to register, renew or purchase based on the latest user search volume. Small or medium sized businesses considering domain acquisitions need to know exactly what consumers are searching for in order to decide which domain is the best fit for them.

I need to discuss the domain I own!

Owners and buyers alike need to know the advertising costs for those keywords to find out what those advertisers might pay for the traffic their domain name is generating or could potentially generate. Exact match domains add value to end users because consumers trust those domains more, they show clear user intent and increase conversions, causing more clicks and better organic SEO ranking.

While GAKP doesn’t have the same ring to it, the new Keyword Planner tool will assist in analyzing domain name values in the same essential way as the old tool did. It’s true that there are a few extra clicks/steps – which, when combined, may add up to carpal tunnel for us power users.

However, there’s one significant place where there are less clicks: getting the exact search results.  I find it telling that Google now defaults to ONLY exact search results in this area – no more broad search or phrase search – just exact match.  This will eliminate one of the biggest problems we see among domain investors who confuse the all important exact match search volume of a domain name or keyword with broad search which includes similar & related phrases and keywords .

I need to buy a new domain!

Media Options and the Rosener Equation have long insisted that premium domain name valuation depends on exact match search volume.

Integral to proper domain name valuation, the number of exact searches each month reflects the total potential organic search market for the domain name. Further affecting the value, cost per click reflects how much advertisers are paying for those exact keywords, not other similar keywords.

Here’s the step by step to utilizing this tool today:

  1. Start at the Keyword Planner Home Page
  2. Search for keyword and ad group ideas
  3. Enter your keywords under the green “Search for Keyword and Ad Group Ideas” and in the “Your product or service” box.
  4. Scroll down and click “Get Ideas”** **       5. Click on keyword tab – (by default results show under ad group idea tab)** **       6. Check on the left if your results are filtered in a way you don’t want. For example, make sure it’s not only showing results for USA.**

News Blog Posts:

Understanding Buyer Psychology in Domain Name Valuation Understanding Buyer Psychology in Domain Name Valuation

In the domain name investing world, understanding the psychology of buyers is crucial to identifying and pricing valuable domains effectively. While technical attributes like search engine

Building Confidence A Guide to Fostering Trust in High-Value Domain Transactions Building Confidence: A Guide to Fostering Trust in High-Value Domain Transactions

The domain brokerage industry operates on the principles of trust and reliability, particularly when dealing with high-stakes domain deals. These transactions often involve significant sums of money

Unlocking the Value The Intricacies of Domain Name Appraisal Services Unlocking the Value: The Intricacies of Domain Name Appraisal Services

In the ever-expanding digital landscape, the intrinsic value of domain names has become a pivotal factor in the realm of online assets. Domain name appraisal services, designed to assess and quantify

Deciphering Domain Worth A Comprehensive Guide to Domain Valuation Deciphering Domain Worth: A Comprehensive Guide to Domain Valuation

Domain valuation, a critical skill in the domain flipping industry, involves assessing the worth of a domain name. This complex process is pivotal for both buyers and sellers, ensuring profitable

Domain Deals™

The #1 Domain Sales Newsletter

Discover our latest articles and insight.

  • Our Team
  • About Us
  • Blog
  • Contact Us
  • Domain Buy Service
  • Domain Name Sales
  • How it works
  • FAQs
  • Sitemap
  • Domain Names As A Service™
  • The Domain Name Transfer Transaction Process
  • What Are Premium Domain Names?
  • DomainSherpa

Media Options logo

© Copyright 2025 MediaOptions

Hennessey-Digital-Badge