Snapchat illustrates the power of rebranding Rebranding is a powerful strategy that can boost media exposure, help launch a new product and pull a company...
Huge Mistake Shows That Domains Are Crucial for Brands
Avoid this one strategic mistake that could sink your business. As a domain broker, I spend lots of time researching subjects on marketing, SEO, and...
Proven Domain Strategies for Brands
Domain strategies play an important role in brand creation. If you have ever started a business you know the importance and difficulty of deciding on...
The Power of Premium Domains for Positioning
The sale of Jet.com to Walmart in early August is a great example to the branding and domain community on the importance of premium domain...
Three Common Mistakes Companies Can Avoid With Their Domain Strategy
The internet has forever changed the process for how companies create their name and brand. As of January 2016, there were 123 million .COM domains...
Startups Can Shine Like Unicorns
Founders and investors are faced with many decisions on where to place valuable resources. Deciding on a domain name is a crucial & foundational decision...